Aprimo Named a Leader in 2020 Forrester Wave for Marketing Resource Management.

Marketing Budget Management with Aprimo Plan & Spend for Improved ROI

Marketing Planning Software to Bring Strategies and Budgets Together for Improved ROI and Better Marketing Spend Allocation

Aprimo Plan & Spend is a powerful marketing budget software that empowers your team to manage budgets and track expenses. Easily plan, configure, and visualize budgets so you can ensure that your marketing spend always aligns with the broader goals of your business. Gain the data-driven insights you need to make more accurate and effective return on investment and return on effort calculations, leading to more impactful brand experiences.

Plan & Spend uniquely collects data starting from content planning and going all the way through content reuse. With that robust data, marketers can better understand the time, money, and other resources that go into producing content and creating successful marketing strategies.

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What Makes Aprimo Budget Management Software Different From Other Marketing Performance Management Software

a complete marketing and demand generation planning solution

Align Marketing and Corporate Goals

Easily deploy monthly, quarterly, and yearly marketing planning processes to ensure business-wide alignment.

Manage spend globally

Global Spend Management

Gain real-time visibility into spend—in every currency—for all marketing plans and activities across your brand.

Run marketing based on data driven insights.

Data-Driven Insights

Get robust insights into all of your marketing investments to optimize your marketing mix and maximize returns.

Aprimo is a Leader in the Forrester Wave™: Marketing Resource Management Q1: 2020

The Benefits of a SaaS Budget Management Solution

Aprimo gives marketing leaders and marketers an unprecedented level of transparency into their content operations resources and marketing activities. Plan digital marketing campaigns against marketing budgets. Understand where resources are going, where they had the biggest impact, and what the best content strategy is for the future.

With Plan & Spend, your team will gain the ability to:

processed invoices 33% faster

“Establishing a consistent process throughout our marketing organization has helped us closely align projects to corporate objectives. In the first year of operations, we processed invoices 33% faster.”

Communications Manager, Bank of America

Marketing Planning Software Helps Streamline Work & Report Against KPIs

“Aprimo allows us to be flexible when developing our campaign workflows. It gives us the ability to both streamline our work and report out on how we’re doing against our KPIs.”

- Mike MacLaverty, Director-Marketing Management, AT&T

Aprimo’s SaaS Content Operations Solution Gets Personalized Customer Experiences to Market Faster

How can you optimize the content lifecycle?

Fast-track your ability to create, manage, and share exceptional experiences. Gain complete insight into your content operations abilities so you can do all of your content marketing more effectively. Plan campaigns, create them, prioritize resources, organize assets, govern user access, and obtain in-depth campaign performance data—and integrate your favorite tools like Adobe Creative Cloud, Slack, and Salesforce. Deliver impactful customer experiences across your enterprise with marketing operations software that puts you in complete control.

Learn more about what sets Aprimo apart from other marketing resource management and digital asset management solutions.

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Marketing Spend Management Tools With Great Account Support

“The Aprimo team is great with account support. They’ve helped, supported and advised us on best practices to get the most value from the Aprimo platform.”

- Matthew Cox, Customer Strategy & Planning Manager, Yorkshire Building Society

Learn How Aprimo Plan & Spend Can Transform Your Enterprise

Looking for even more information on the benefits of a workflow management software?
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Get Started with Aprimo Plan & Spend System and the Different Marketing Planning Tools Available

See why Plan & Spend is the solution you need to keep your team on budget and maximize investments and optimize ROI.