Marketing Budget Management with Aprimo Plan & Spend for Improved ROI
Bring Strategies and Budgets Together for Better ROI
Aprimo Plan & Spend is a powerful marketing budget software that empowers your team to manage budgets and track expenses. Easily plan, configure, and visualize budgets so you can ensure that your marketing spend always aligns with the broader goals of your business. Gain the data-driven insights you need to make more accurate and effective return on investment and return on effort calculations, leading to more impactful brand experiences.
Plan & Spend uniquely collects data starting from content planning and going all the way through content reuse. With that robust data, marketers can better understand the time, money, and other resources that go into producing content and creating successful marketing strategies.
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What Makes Aprimo Budget Management Software Different
Align Marketing and Corporate Goals
Easily deploy monthly, quarterly, and yearly marketing planning processes to ensure business-wide alignment.
Global Spend Management
Gain real-time visibility into spend—in every currency—for all marketing plans and activities across your brand.
Data-Driven Insights
Get robust insights into all of your marketing investments to optimize your marketing mix and maximize returns.
The Benefits of a SaaS Budget Management Solution
Aprimo gives marketing leaders and marketers an unprecedented level of transparency into their content operations resources and marketing activities. Plan digital marketing campaigns against marketing budgets. Understand where resources are going, where they had the biggest impact, and what the best content strategy is for the future.
With Plan & Spend, your team will gain the ability to:
Deep Performance Insights
Aprimo Plan & Spend isn’t just any marketing performance management software. It’s a complete planning solution that helps you establish marketing objectives, align marketing investments to strategies, and customize processes to make user adoption easy. Team members will appreciate clear, data-driven insights to better execute marketing planning and budgeting strategies.
- Make marketing goals a reality
- Define multi-level review processes
- Review proposals and creative briefs
- Map corporate objectives
Corporate Objective Mapping
Establish global marketing objectives and ensure alignment of all projects to corporate goals.
Proposal and Creative Brief Review
Define a multi-level review process—or enable a fast track for standard requests.
Flexible Planning Support
Optimize results and user adoption with customized terminology and processes.
processed invoices 33% faster
“Establishing a consistent process throughout our marketing organization has helped us closely align projects to corporate objectives. In the first year of operations, we processed invoices 33% faster.”
Communications Manager, Bank of America
Allocate Budgets
Many companies waste resources trying to figure out how to allocate their marketing budgets. Knowing where, when, and what to spend budget on is essential to making the most of your financial investments. Aprimo Plan & Spend is an efficient marketing budget management software that can help automate your budget processes for easier financial planning and budget allocation across different projects and campaigns.
- Get a single view into all marketing budgets
- Manage spend by program
- Automate yearly budget process
- Run what-if scenarios on your budget
Budget Allocation
Automate your yearly budget process with top-down distribution of funds or bottom-up aggregation of proposals and budget templates.
ROI Modelling
Run what-if scenarios on your budget to clearly see how different investments would affect ROI.
Fiscal Year Budget Hierarchy
Capture and manage planned marketing spend by activity and program.
Manage Spend
When spend lacks alignment and becomes disconnected from your company’s objectives, it can lead to poor market outcomes and wasted resources. With Aprimo Plan & Spend you’ll be able to reduce procurement costs, improve efficiency, and effectively analyze spend.
- Manage spend requests from mobile
- Control vendor and agency spend
- Get a single view into all spend activity
- Manage purchases orders and invoices
Spend Central
A single view into all spend activity in a user-friendly, interactive hub.
Financial Controls
Set custom threshold amounts that trigger reviews to the right person, at the right time
Purchase Order and Invoice Management
Manage the submission and approval of financial documents to stop rogue spend.
Streamline Work & Report Against KPIs
“Aprimo allows us to be flexible when developing our campaign workflows. It gives us the ability to both streamline our work and report out on how we’re doing against our KPIs.”
- Mike MacLaverty, Director-Marketing Management, AT&T
Track Vendor Results
Easily manage your preferred vendors and agencies with centralized vendor management. See everything—from a vendor master list to a full history of past work a vendor has done for your company, you have a complete view into your vendors.
- Track vendor work history
- Manage RFPs
- Automate RFP invitations and responses
- View convenient vendor roll-ups
Manage Preferred Vendors
Maintain a master list of vendors, and ensure that preferred vendors are known across the organization.
Vendor History
Track all activity, invoice, and responses for each supplier.
Manage Vendor RFPs
Save and apply RFP process templates, automate invitations and responses, and create purchase orders.
Aprimo’s SaaS Content Operations Solution Gets Personalized Customer Experiences to Market Faster
Fast-track your ability to create, manage, and share exceptional experiences. Gain complete insight into your content operations abilities so you can do all of your content marketing more effectively. Plan campaigns, create them, prioritize resources, organize assets, govern user access, and obtain in-depth campaign performance data—and integrate your favorite tools like Adobe Creative Cloud, Slack, and Salesforce. Deliver impactful customer experiences across your enterprise with marketing operations software that puts you in complete control.
Learn more about what sets Aprimo apart from other marketing resource management and digital asset management solutions.
Integrate with Current Systems
Integrate powerful capabilities with your current corporate systems like SAP or Oracle to make using the software as simple and intuitive as possible.
- Connect Plan & Spend to your system of record
- Integrate with entire tech stack
- Create audit trails automatically
ERP Integration for Marketing Spend
Integrate your marketing performance management system into your corporate system of record to reduce duplicate work, adhere to corporate financial processes, and make reporting easy.
Marketing Performance Analytics
Get help measuring marketing performance by integrating Aprimo Plan & Spend data with your marketing technology ecosystem. Create insights to analyze how investments drove performance, based on actual investment data.
System of Record via Audit Trail
Aprimo Plan & Spend has a robust audit trail capability that can serve as a system of record and capture every change to your marketing activities to help ensure data accuracy.
Great Account Support
“The Aprimo team is great with account support. They’ve helped, supported and advised us on best practices to get the most value from the Aprimo platform.”
- Matthew Cox, Customer Strategy & Planning Manager, Yorkshire Building Society
Learn How Aprimo Plan & Spend Can Transform Your Enterprise
Looking for even more information on the benefits of a workflow management software?
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Get Started with Aprimo Plan & Spend System
See why Plan & Spend is the solution you need to keep your team on budget and maximize investments and optimize ROI.