Aprimo Named a Leader in 2020 Forrester Wave for Marketing Resource Management.

Aprimo Plan & Spend – Marketing Budget Management Software for Enterprise Marketing Teams

Align Strategies and Budgets for Improved ROI with Marketing Performance Management Software

Optimize your marketing and customer experience investments with Aprimo Plan & Spend. Easily plan, configure, and visualize budgets so you can ensure that your marketing spend always aligns with the broader goals of your entire enterprise. Gain the data-driven insights you need to make more accurate and effective ROI calculations, leading to more impactful brand experiences.

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What Budget Management with Marketing Planning Software Gets You

a complete marketing and demand generation planning solution

Complete Planning Solution

Easily deploy monthly, quarterly, and yearly marketing planning processes to ensure strategic alignment—and to boost ROI.

Manage spend globally

Global Spend Management

Gain real-time visibility into spend—in every currency—for all marketing plans and activities across your brand.

Run marketing based on data driven insights.

Data-Driven Insights

Get robust insights into all of your marketing investments to optimize your marketing mix and maximize ROI.

Aprimo is a Leader in the Forrester Wave™: Marketing Resource Management Q1: 2020

processed invoices 33% faster

“Establishing a consistent process throughout our marketing organization has helped us closely align projects to corporate objectives. In the first year of operations, we processed invoices 33% faster.”

Communications Manager, Bank of America

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Streamline Work & Report Against KPIs

“Aprimo allows us to be flexible when developing our campaign workflows. It gives us the ability to both streamline our work and report out on how we’re doing against our KPIs.”

- Mike MacLaverty, Director-Marketing Management, AT&T

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Great Account Support

“The Aprimo team is great with account support. They’ve helped, supported and advised us on best practices to get the most value from the Aprimo platform.”

- Matthew Cox, Customer Strategy & Planning Manager, Yorkshire Building Society

Learn How Aprimo Plan & Spend Can Transform Your Enterprise

Looking for even more information on the benefits of a workflow management software?
Explore Our MRM 101 Resources


Get Started with Aprimo Plan & Spend System

See why Plan & Spend is the solution you need to keep your team on budget and maximize investments and optimize ROI.