Aprimo Plan & Spend – Marketing Budget Management Software for Enterprise Marketing Teams
Align Strategies and Budgets for Improved ROI with Marketing Performance Management Software
Optimize your marketing and customer experience investments with Aprimo Plan & Spend. Easily plan, configure, and visualize budgets so you can ensure that your marketing spend always aligns with the broader goals of your entire enterprise. Gain the data-driven insights you need to make more accurate and effective ROI calculations, leading to more impactful brand experiences.
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What Budget Management with Marketing Planning Software Gets You
Complete Planning Solution
Easily deploy monthly, quarterly, and yearly marketing planning processes to ensure strategic alignment—and to boost ROI.
Global Spend Management
Gain real-time visibility into spend—in every currency—for all marketing plans and activities across your brand.
Data-Driven Insights
Get robust insights into all of your marketing investments to optimize your marketing mix and maximize ROI.
Marketing Planning
Aprimo Plan & Spend isn’t just a marketing performance management software. It’s a complete planning solution that helps you establish marketing objectives, align marketing investments to strategies, and customize processes to make user adoption easy.
- Make your marketing goals a reality
- Define multi-level review processes
- Plan out next steps for marketing strategy and demand generation
Corporate Objective Mapping
Establish global marketing objectives and ensure alignment of all projects to corporate goals.
Proposal and Creative Brief Review
Define a multi-level review process—or enable a fast track for standard requests.
Flexible Planning Support
Optimize results and user adoption with customized terminology and processes.
processed invoices 33% faster
“Establishing a consistent process throughout our marketing organization has helped us closely align projects to corporate objectives. In the first year of operations, we processed invoices 33% faster.”
Communications Manager, Bank of America
Budgets & Forecasting
Knowing where, when, and what to spend budget on is essential to making the most of your financial investments. Aprimo Plan & Spend empowers you to manage real-time spend, model expected ROI, and more.
- Single view into all marketing budgets
- Manage marketing spend by program
- Tools to help maximize ROI
Budget Allocation
Automate your yearly budget process with top-down distribution of funds or bottom-up aggregation of proposals and budget templates.
ROI Modelling
Run what-if scenarios on your budget to clearly see how different investments would affect ROI.
Fiscal Year Budget Hierarchy
Capture and manage planned marketing spend by activity and program.
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Spend Management
When spend lacks alignment and becomes disconnected from your company’s objectives, it can lead to poor market outcomes and wasted spend. Aprimo Plan & Spend isn’t just a marketing budget management software; it can help you reduce procurement costs, improve efficiency, and effectively analyze spend.
- Approve or decline spend requests on the go
- Manage vendor and agency spend
- Compare outcomes against goals
- Get notifications of overspend
Spend Central
A single view into all spend activity in a user-friendly, interactive hub.
Financial Controls
Set custom threshold amounts that trigger reviews to the right person, at the right time
Purchase Order and Invoice Management
Manage the submission and approval of financial documents to stop rogue spend.
Streamline Work & Report Against KPIs
“Aprimo allows us to be flexible when developing our campaign workflows. It gives us the ability to both streamline our work and report out on how we’re doing against our KPIs.”
- Mike MacLaverty, Director-Marketing Management, AT&T
Vendor Management
Aprimo Plan and Spend helps you easily manage your preferred vendors and agencies with centralized vendor management. See everything from a vendor master list to a full history of past work a vendor has done for your company.
- Track vendor work history
- Manage RFPs
- Vendor spend roll-ups
Manage Preferred Vendors
Maintain a master list of vendors, and ensure that preferred vendors are known across the organization.
Vendor History
Track all activity, invoice, and responses for each supplier.
Manage Vendor RFPs
Save and apply RFP process templates, automate invitations and responses, and create purchase orders.
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System Integration
One of the best things about Plan & Spend? It integrates with corporate systems like SAP or Oracle to make using our software as simple and intuitive as possible.
ERP Integration for Marketing Spend
Integrate your marketing performance management system into your corporate system of record to reduce duplicate work, adhere to corporate financial processes, and make reporting easy.
Marketing Performance Analytics
Get help measuring marketing performance by integrating Aprimo Plan & Spend data with your marketing technology ecosystem. Create insights to analyze how investments drove performance, based on actual investment data.
System of Record via Audit Trail
Aprimo Plan & Spend has a robust audit trail capability that can serve as a system of record and capture every change to your marketing activities to help ensure data accuracy.
Great Account Support
“The Aprimo team is great with account support. They’ve helped, supported and advised us on best practices to get the most value from the Aprimo platform.”
- Matthew Cox, Customer Strategy & Planning Manager, Yorkshire Building Society
Learn How Aprimo Plan & Spend Can Transform Your Enterprise
Looking for even more information on the benefits of a workflow management software?
Explore Our MRM 101 Resources
Get Started with Aprimo Plan & Spend System
See why Plan & Spend is the solution you need to keep your team on budget and maximize investments and optimize ROI.