Aprimo Named a Leader in 2018 Forrester Wave for Marketing Resource Management.
Aprimo Plan & Spend – Marketing Budget Management Software for Enterprise Marketing Teams
Align Strategies and Budgets for Improved ROI with Marketing Performance Management Software
Optimize your marketing and customer experience investments with Aprimo Plan & Spend. Easily plan, configure, and visualize budgets so you can ensure that your marketing spend always aligns with the broader goals of your entire enterprise. Gain the data-driven insights you need to make more accurate and effective ROI calculations, leading to more impactful brand experiences.Take the Marketing Challenge
processed invoices 33% faster
“Establishing a consistent process throughout our marketing organization has helped us closely align projects to corporate objectives. In the first year of operations, we processed invoices 33% faster.”
Aprimo Plan & Spend isn’t just a marketing performance management software. It’s a complete planning solution that helps you establish marketing objectives, align marketing investments to strategies, and customize processes to make user adoption easy.
- Make your marketing goals a reality
- Define multi-level review processes
- Plan out next steps for marketing strategy and demand generation
Budgets & Forecasting
Knowing where, when, and what to spend budget on is essential to making the most of your financial investments. Aprimo Plan & Spend empowers you to manage real-time spend, model expected ROI, and more.
- Single view into all marketing budgets
- Manage marketing spend by program
- Tools to help maximize ROI
Streamline Work & Report Against KPIs
“Aprimo allows us to be flexible when developing our campaign workflows. It gives us the ability to both streamline our work and report out on how we’re doing against our KPIs.”
When spend lacks alignment and becomes disconnected from your company’s objectives, it can lead to poor market outcomes and wasted spend. Aprimo Plan & Spend isn’t just a marketing budget management software; it can help you reduce procurement costs, improve efficiency, and effectively analyze spend.
- Approve or decline spend requests on the go
- Manage vendor and agency spend
- Compare outcomes against goals
- Get notifications of overspend
Aprimo Plan and Spend helps you easily manage your preferred vendors and agencies with centralized vendor management. See everything from a vendor master list to a full history of past work a vendor has done for your company.
- Track vendor work history
- Manage RFPs
- Vendor spend roll-ups
Great Account Support
“The Aprimo team is great with account support. They’ve helped, supported and advised us on best practices to get the most value from the Aprimo platform.”
One of the best things about Plan & Spend? It integrates with corporate systems like SAP or Oracle to make using our software as simple and intuitive as possible.
See Aprimo Plan & Spend in Action
Get Started with Aprimo Plan & Spend System
See why Plan & Spend is the solution you need to keep your team on budget and maximize investments and optimize ROI.