Align marketing strategies and budgets to optimize ROI with Plan & Spend

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Plan & Spend

Plan & Spend enables marketers to easily align strategies with activities, budgets, and spend.

With everything in the same place, they are empowered to better analyze marketing spend and performance.

Key Benefits

Align your marketing strategy, objectives, and plans to exceed goals

Control marketing plans and the level of investment—in every currency

Configure and visualize budgets across any financial hierarchy or business structure

Gain insights into marketing investments to optimize the marketing mix

Measure the results of individual marketing activities to increase ROI



    Marketing Planning

    Optimize your marketing planning by setting objectives, centralizing quarterly and yearly planning activities, and ROI predictions. Aprimo’s Budget Allocation capabilities supports flexible budget creation, what-if planning scenarios, and automatic budget activation capabilities.

    Download Budget Allocation Data Sheet


    Budgets & Forecasts

    Marketers can easily manage forecasts and control, assign, or transfer allocated dollars in real time across any currency and every business unit’s budget structures. Plan & Spend enables notifications and budget approvals within the tool.


    Spend Management

    Visualize and optimize every marketing dollar involved in your spend and investments. Spend Management tracks all commitments and invoices and links to external systems. Regardless of your financial structure's complexity, you can align invoices with commitments and approve payments via flexible processes.


    Marketing Performance

    With Plan & Spend, marketers can use out-of-the-box reports to understand and securely share insights around marketing finances, strategies, and campaign results.

    The solution also provides executive dashboards so that CMOs and marketing executives can easily gain visibility into marketing performance and ROI.


    Offer Management

    Offer management enables marketers to produce, review, organize, and standardize all marketing offers and messages. With all offers in one place, marketers can easily capture estimated and actual costs, revenue, and ROI.


    Vendor Management

    Marketers can easily manage vendor information, preferred relationships, past history, quotes, and RFPs in one single place. With these capabilities, marketers can simplify the vendor selection and management processes.

    Aprimo Plan & Spend Data Sheet

    Align marketing planning and spend, maximize investments, and gain performance insights.

    “It’s incredible to see how much we’ve gained in terms of actual business value. We can now realign our budget and see things we’ve never seen before in terms of patterns and comparative analysis. Our operational teams can really review their spend and compare results with other teams. It benefits both the operations and the executive level.”

    "In the first year of operations, we actually processed invoices 33% faster.”

    Decreased invoice turn around time by 50%

    "I think the ‘Aha!’ moment came when we were able to click a button and generate a global spend report. We were finally aligned at a global scale."

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