Marketing Planning

Optimize your marketing planning by setting objectives, centralizing quarterly and yearly planning activities, and ROI predictions. Aprimo’s Budget Allocation capabilities supports flexible budget creation, what-if planning scenarios, and automatic budget activation capabilities.

Download Budget Allocation Data Sheet

Budgets & Forecasts

Marketers can easily manage forecasts and control, assign, or transfer allocated dollars in real time across any currency and every business unit’s budget structures. Plan & Spend enables notifications and budget approvals within the tool.

Spend Management

Visualize and optimize every marketing dollar involved in your spend and investments. Spend Management tracks all commitments and invoices and links to external systems. Regardless of your financial structure's complexity, you can align invoices with commitments and approve payments via flexible processes.

Marketing Performance

With Plan & Spend, marketers can use out-of-the-box reports to understand and securely share insights around marketing finances, strategies, and campaign results.

The solution also provides executive dashboards so that CMOs and marketing executives can easily gain visibility into marketing performance and ROI.

Offer Management

Offer management enables marketers to produce, review, organize, and standardize all marketing offers and messages. With all offers in one place, marketers can easily capture estimated and actual costs, revenue, and ROI.

Vendor Management

Marketers can easily manage vendor information, preferred relationships, past history, quotes, and RFPs in one single place. With these capabilities, marketers can simplify the vendor selection and management processes.