Event

Henry Stewart DAM New York 2025, October 14–15

PLAN & SPEND

Unleash the Value of Your Marketing Investments

Our Plan & Spend solution can help your organization accurately measure spend and optimize marketing performance with planning, budgeting, and expense management—all in one place.

Plan n Spend Hero

Aprimo is a Leader in Marketing Work Management

Streamline Strategic, Program & Content

Establish and align marketing objectives to corporate priorities and measure their impact across all activities.

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Achieve Global Visibility & Alignment of Spend

With a global, 360-degree view from planning through spend, you can ensure time and money are being spent on marketing activities that align with objectives and your budget.

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Optimize Performance

Measure how investments drive performance through real-time visibility into spend, identify areas of potential underspend and overspend, and enable more accurate return on effort planning.

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Automate Marketing Budgets & Expense Management

Automate annual and quarterly budgeting processes while keeping your expenses in sync with your own ERP system.

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Features and Add-Ons

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Strategic Planning

Align your marketing plans to organizations within the company and key corporate objectives–with clearly defined metrics and goals to drive accountability and increase awareness.

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Campaign & Content Planning

Organize all brand-related assets in one place and easily communicate with DAM stakeholders on brand standards.

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Calendar

See the bigger picture with a single, integrated view into all planned, in-flight, and in-market marketing activities—whether they’re campaigns, customer experiences, or content.

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Budget Allocation

Benefit from an automated budget planning that is distributed and role-based.

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Forecasting

Keep your bottom-up activity forecasts easily updated, consider forecast snapshots to capture overall forecast landscape at specific points in time, reallocate funds consistently, and maintain strategic allocation targets.

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Expense Management

Manage all global budgets at the expense level with features like variable exchange rates.

See how Aprimo can help you unleash the power of content.