Aprimo Named a Leader in 2020 Forrester Wave for
Through-Channel Marketing Automation.
Multi-Channel Marketing Campaigns to Drive Enterprise Growth
Drive Growth With Localized, Multi-Channel Marketing Campaigns With an Effective Distributed Marketing Software
Enterprise brands with distributed marketing teams have a challenge other brands don’t: they need to market with local partners to expand their customer bases. With Aprimo’s Distributed Marketing, brands can easily set up customizable content experiences for each of their local marketing and channel partners, streamlining quality, and maximizing ROI of every campaign.
We’ve Given Our Agents a Tool That’s Easy to Use. It’s the Most User-Friendly of All the Platforms We Looked At.
Localized Marketing Strategies With Multi-Channel Marketing Software
Streamline your entire marketing ecosystem of local marketers and channel partners to increase customer engagement and drive new revenue opportunities.
- Enable local partners to execute on-brand, multichannel customer experiences
- Increase partner marketing activities with co-branded localized content
- Automatically distribute funds by regions and partner types
- Gain full visibility to marketing dollars spent
- Make data-driven decisions based on accurate ROI analytics
Local Marketing Automation With the Help of Aprimo Distributed Marketing Management Software
Automated execution keeps it simple for your local partners to easily execute on-brand marketing programs across every channel and provides you the analytics you need for data-driven management.
- Preconfigure complex nurture streams with on-brand localized content
- Empower local marketers to launch integrated digital campaigns regardless of marketing maturity
- Nurture leads with targeted ABM programs
- Track local lead-to-revenue sales management
- Leverage in-depth analytics to see campaign performance
Complete Digital Marketing
Instantly transform your local marketers into digital marketers at scale by providing easy-to-execute, pre-packaged, multi-tactic campaigns and nurture programs in just a few clicks.
Provide advanced nurture programs for your local entities to manage the buyer’s journey and sales management to help close opportunities.
Centralized Optimization and Reporting
Local advertising and smart microsite management technologies allow you to centrally optimize in-market campaigns and review campaign performance with dashboards and reports.
What Are the Challenges of Marketing Through Distributed Partners?
Content Management for Multi-Channel Marketing
Empower your local marketing resources or channel partners to create engaging customer experiences powered by co-branded or locally customized content from centrally managed templates.
- Deliver a consistent brand experience across all touch points
- Control and approve local campaigns prior to launch
- Reduce administrative costs for your channel marketing
- Distribute personalized locally relevant microsites for partners
- Gain visibility into local utilization and performance
Control self-administered omni-channel digital campaigns by automatically distributing content to the right local marketers at the right time.
Smart Microsites for Partners
Reduce administration costs by configuring dynamic, content-rich microsites that are automatically personalized for local partners. Easily syndicate updates at scale.
Gain visibility into content performance with Aprimo integrated analytics to optimize your channel’s engagement and ROI.
Funds Management Across Your Distributed Channels and Partners
Get the most out of your local marketing funds while distributing them to local entities and directing them to programs that make sense for your business goals.
- Optimize local funding throughout your network
- Maximize engagement with pre-funded programs
- Simple reimbursement claim workflows
- Distribution flexibility for central or regional management
Fully or partially fund campaigns with co-op or market development funds (MDF). Automate funding, or tie funds to specific entities or programs, for more control over the results of your investments.
Global Wallets & Workflow
Reduce operating expenses by allowing local entities to utilize your distributed funds directly from their ‘wallets’ (funding sources) or their credit card to pay for marketing programs.
Track your fund utilization and performance with Aprimo integrated analytics to optimize your channel’s ROI.
Telarus, a technology services distributor, uses Aprimo to help expedite the creation, distribution, and performance of various partner-branded content to help better serve its agents and drive business across all channels.
This brochure describes how Aprimo Distributed Marketing enables enterprises to automate how they go to market across their channels.
Think of your distributed network not only as a sales channel, but also as a marketing function. Leveraging the knowledge of local connections can make a huge difference.
Get started with Aprimo Distributed Marketing
Streamline your local and channel partner marketing with powerful tools that maximize ROI and keep your assets on brand no matter the channel.