Govern every asset, wherever it lives. Protect your brand.
Aprimo Content Portfolio Management (CPM) discovers your content wherever it is stored, in a DAM, CMS, cloud storage, or partner portals. It automatically surfaces your biggest brand and compliance risks.
No need to migrate assets to govern them.
See CPM In Action
Take Control of Content Wherever It Lives
Keep Your Website On-Brand
Check web assets and spot errors your teams need to fix.
Keep Partner Content Fresh
Discover and govern content used on partner and reseller sites.
Retire Expired Campaigns
Know which campaigns and content are past expiration and need updates.
Make All Content Storage Compliant
Apply governance policies across cloud storage, CMS, etc.
Real-World Content Governance
Helen of Troy uses CPM to eliminate ADA compliance risks
CPM’s automated compliance agents are transforming how we flag accessibility and ADA compliance risks across our entire content ecosystem. We can now govern compliance at the scale and speed our business demands across all our brands.”
Suzzette Freedlander
Art Director - Beauty and Wellness Brands, Helen of Troy
October 22 | 12 PM EDT
Hear how Helen of Troy manages brand consistency, compliance, and distributed content, then discover practical strategies for gaining greater visibility and control with CPM.
Turn Content Visibility Into Control
See Content Everywhere It Lives
Scans content continuously across websites, storage, partner portals, agency repositories, and DAM content. No migration necessary.
Agentic Enforcement, Not Periodic Audits
Aprimo’s agents apply policies and route the exceptions to humans, replacing slow manual review cycles.
Risks Rolled up to the Portfolio Level
Issues are grouped by criticality, region, brand, source, campaign, or asset type, so teams can act fast.
Built for the Rules You Answer To
Aligned to frameworks like the EU AI Act, California AB 853, and MLR, so compliance is continuous, not a scramble.
See How CPM Can Work Across Your Content Ecosystem
Discover content wherever it lives, surface brand and compliance risks and take action all without migrating your assets.