Rutgers Continuing and Professional Studies (CPS) connects university excellence with the realities of today’s workplaces. Based within the School of Communication and Information, CPS delivers professional non-credit education that mirrors the way modern work happens, where communication, data, media, leadership, and operations intersect. We help professionals turn that complexity into clarity, strategy, and results. Each CPS program builds the strategic mindset, competencies, and confidence professionals need to lead change across their organizations.
The Rutgers Digital Asset Management (DAM) Bronze Certificate program explores the essential pillars of DAM and equips learners to become strategic users and advocates of DAM systems within their organizations. The six-month online program examines metadata, governance and stewardship, creative workflow operations, systems integrations, and implementation strategy as interconnected components of effective asset management. Learners develop the ability to support DAM operations across the full asset lifecycle and to communicate the strategic value of DAM within diverse organizational contexts. An internationally renowned team of industry experts teaches the core principles of DAM through 100% online, asynchronous coursework, including best practices for organizing, storing, and retrieving digital assets across industries.
By completing this certificate program, participants are prepared to apply DAM principles to real-world challenges, enhance collaboration, and contribute to a sustainable and value-driven digital asset strategy. You will receive a digital certificate and badge — credentials that can be shared on LinkedIn or in your professional portfolio to demonstrate your continued growth and expertise. You’ll also receive an official transcript documenting your coursework, which can be valuable for employer reimbursement, internal advancement, or future academic pathways.
We also offer 12-week online advanced certificates in the following:
- DAM and Artificial Intelligence
- DAM for Galleries, Libraries, Archives, and Museums
- Media Asset Management in Practice
- Advanced Creative Operations