Digital Asset Management
Manage content planning, creation, and distribution all in one place to get on-brand, personalized customer experiences to market faster.
Productivity Management
Improve productivity and collaboration, increase visibility, and align strategies with business objectives in real time to move your brand forward.
Plan & Spend
Track, measure, and optimize your marketing spend and performance with planning, budgeting, and expense management tools all in one place.
Marketplace
Explore partner apps, connectors, tools, and templates that expand the capabilities of the Aprimo platform.
By categories
Resource Library
Blog
Product Tours
Success Stories
Videos
Events and Webinars
Sync!
Aprimo Studios
Featured
The Definitive Guide to Content Operations
Everything you need to know about content ops and how it helps drive personalized CX at scale.
Discover Aprimo's Content360°
Get a single view into strategy, planning, execution, review, and delivery across all teams and locations in real time.
Marketing Cheat Codes Podcast
Join industry luminaries and DAM experts on how they beat Marketing: the game that never ends. New episodes every other week!
Back to partner list
PathFactory
About the partner
Technology Partner
Global
PathFactory is a leading B2B Content Intelligence expert. Leading enterprise and mid-market B2B companies use PathFactory’s Content Intelligence Platform to accelerate nurture, improve win rates, and understand content performance by delivering intelligent content experiences and virtual events across the buyer’s journey.
Content Intelligence Platform
PathFactory’s AI-powered content intelligence allows you to generate personalized content experiences for your individual buyers and target accounts. Accelerate deal velocity and grow your pipeline by recommending next-best assets to consume based on recent visitor history, industry, and trending topics.
PathFactory + Aprimo
Together, these two platforms provide a comprehensive solution for managing and optimizing the entire marketing process. With an integrated approach to content creation and management, insights, and activation, this partnership enables organizations to deliver the hyper-personalized experiences that buyers demand, at the speed they expect.
Key Benefits
Intuitive customer journeys
- Automatically deliver responsive, personalized content that customers are looking for in the channel they prefer.
Data-driven decision-making
- Use valuable 360-degree insights on consumption behavior by type, channel, and person to enable ROI and engagement analytics across your entire technology stack.
Optimized content strategy
- Identify wider trends and areas of improvement and use these metrics to make data-driven decisions regarding your content supply chain
PathFactory Integration
Use Aprimo content in your PathFactory tracks to ensure customers see the most relevant content.