Digital Asset Management
Manage content planning, creation, and distribution all in one place to get on-brand, personalized customer experiences to market faster.
Productivity Management
Improve productivity and collaboration, increase visibility, and align strategies with business objectives in real time to move your brand forward.
Plan & Spend
Track, measure, and optimize your marketing spend and performance with planning, budgeting, and expense management tools all in one place.
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Explore partner apps, connectors, tools, and templates that expand the capabilities of the Aprimo platform.
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The Definitive Guide to Content Operations
Everything you need to know about content ops and how it helps drive personalized CX at scale.
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Get a single view into strategy, planning, execution, review, and delivery across all teams and locations in real time.
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inriver
About the partner
Technology Partner
Africa, Asia, Australia/New Zealand, Europe, Global, North America, South/Latin America
Your product content is what makes or breaks a sale – turn your product stories into a competitive advantage.
inriver empowers organizations to deliver revenue-driving product information at every touchpoint. inriver’s Digital-first PIM™ enables organizations to bring compelling product stories to life for highly customized purchases, obtain actionable guidance on what influences buying decisions, and then quickly adapt to put insights into action. inriver helps B2B and B2C organizations turn product information into strategic assets to drive revenue for over 1,500 brands and +600 customers globally. Founded in 2007 with headquarters in Malmö, Sweden, inriver has offices in Amsterdam, Berlin, Chicago, Davao, London, Manila, and Stockholm.
inriver + Aprimo
The inriver Aprimo Connector seamlessly synchronizes product content and product information between both industry-leading solutions, empowering your marketers, merchants, commerce and digital teams to optimize how they produce, find, manage, enrich, distribute, and syndicate product content and information across all channels. Completely open source with extensive documentation and best practices included, the inriver Aprimo Connector makes it easier than ever to connect your two best-of-breed solutions, accelerate your product media supply chain, and drive customer engagement.
The combined Aprimo/inriver solution brings many advantages and benefits by centralizing the management of both product information and digital assets. This ensures consistent and accurate information, improved searchability, enhances brand consistency, and saves time through fewer manual processes and reduced errors.
Resources:
inriver Integration
Sync product info between Aprimo DAM & inriver.