The Shopify Extension (QuickConnect) by Aprimo connects Digital Asset Management to the Shopify commerce platform. It enables ecommerce teams to browse, search, and insert approved media while working in Shopify. This extension helps accelerate speed-to-market and support brand consistency by linking approved product content to live commerce listings.
What it Does
The Shopify Extension (QuickConnect) links creative assets with the storefront. By connecting assets from Aprimo DAM to Shopify, ecommerce teams can reduce the manual overhead of downloading and re-uploading files. This helps ensure that approved marketing and product content reaches the storefront while supporting brand consistency across digital touchpoints.
How It Works
The extension functions through a QuickConnect browser window that acts as a portal to Aprimo DAM. A designer launches the extension, authenticates with Aprimo, and browses or searches for approved assets. Once an asset is selected, options for copying the public CDN URL or HTML code are available, along with options for modifying the format and adding campaign parameters. The selected link can then be pasted into the Shopify content field, maintaining a direct connection to the source asset for delivery and governance.
Key Capabilities
- Approved Asset Library: Search and navigate the Aprimo DAM repository for approved assets.
- Advanced Metadata Search: Find product photography or brand collateral using Aprimo tags, folders, and attribute filters.
- Automated Web Optimization: Work with imagery formatted for fast page loads and mobile responsiveness.
- Centralized Versioning: Help ensure storefronts display the most recent approved version of an asset from the DAM.
Common Use Cases
- Synchronizing product photography from creative teams to ecommerce managers for catalog updates.
- Launching seasonal landing pages in Shopify with pre-approved campaign assets from the DAM.
- Maintaining global brand standards across multiple Shopify locales.
- Reducing manual download and upload steps when adding rich media to product descriptions.
Requirements
- Active Aprimo Digital Asset Management (DAM) environment.
- Shopify instance with administrative permissions to install extensions.
- QuickConnect framework enabled.