The Pega Marketing Extension (QuickConnect) connects Aprimo Digital Asset Management (DAM) to the Pegasystems environment. It allows marketing teams to search, select, and insert channel-optimized assets into email templates in concert with working in Pega. By connecting these platforms, organizations can support approved content usage in automated customer engagements and streamline campaign production.
What it Does
The Pega Marketing Extension (QuickConnect) links creative assets to marketing automation workflows. By connecting Aprimo DAM to the Pega environment, marketing teams can access approved content for use in campaigns. This supports the use of current, high-quality assets in customer communications and reduces manual downloads.
How It Works
The extension functions through a QuickConnect window that acts as a portal to Aprimo DAM. Users launch the extension, authenticate with Aprimo, and browse or search for approved assets. Once an asset rendition is selected, options for copying the public CDN URL or HTML code are available, along with options for modifying the format and adding campaign parameters. The selected link can then be pasted into the Pega mail editor, creating a direct connection with the DAM-managed content.
Key Capabilities
- Approved Asset Discovery: Search and navigate the Aprimo DAM repository for approved assets.
- Automated Rendition Selection: Access email-optimized asset variations without manual resizing.
- Dynamic Asset Linking: Insert assets or direct links into Pega communications while keeping Aprimo as the source of truth.
- Centralized Compliance: Pull content directly from approved Aprimo repositories into outbound templates.
- Identity-Based Access: Maintain security and permissions through Aprimo credential-based authentication.
Common Use Cases
- Developing personalized email campaigns in Pega with creative content stored in Aprimo.
- Enforcing global brand standards by sourcing assets from a centralized approved repository.
- Accelerating high-volume email production by reducing local downloads and manual uploads.
- Selecting localized renditions directly within the campaign builder for different regions.
Requirements
- Active Aprimo Digital Asset Management (DAM) subscription.
- Pegasystems Marketing or Customer Decision Hub instance.
- Aprimo QuickConnect configuration.