The Pega Marketing Extension (QuickConnect) connects Aprimo Digital Asset Management (DAM) to the Pegasystems environment. It allows marketing teams to search, select, and insert channel-optimized assets into email templates while working in Pega. By connecting these platforms, organizations can support approved content usage in automated customer engagements and streamline campaign production.
What it Does
The Pega Marketing Extension (QuickConnect) links creative assets to marketing automation workflows. By connecting Aprimo DAM to the Pega environment, marketing teams can access approved content while working in the platform. This supports the use of current, high-quality assets in customer communications and reduces manual downloads.
How It Works
The extension launches from the Pega email editor and opens a QuickConnect window that acts as a portal to Aprimo DAM. Users authenticate, browse the library, choose the appropriate rendition, and insert the asset URI or reference into the Pega template. This creates a direct link between the asset repository and the delivery engine.
Key Capabilities
- Approved Asset Discovery: Browse and search the Aprimo DAM library through keywords, metadata, or folder structures from within the Pega editor.
- Automated Rendition Selection: Access email-optimized asset variations without manual resizing.
- Dynamic Asset Linking: Insert assets or direct links into Pega communications while keeping Aprimo as the source of truth.
- Centralized Compliance: Pull content directly from approved Aprimo repositories into outbound templates.
- Identity-Based Access: Maintain security and permissions through Aprimo credential-based authentication.
Common Use Cases
- Developing personalized email campaigns in Pega with creative content stored in Aprimo.
- Enforcing global brand standards by sourcing assets from a centralized approved repository.
- Accelerating high-volume email production by reducing local downloads and manual uploads.
- Selecting localized renditions directly within the campaign builder for different regions.
Requirements
- Active Aprimo Digital Asset Management (DAM) subscription.
- Pegasystems Marketing or Customer Decision Hub instance.
- Aprimo QuickConnect configuration.