The Float Connector for Aprimo is a specialized resource management bridge that synchronizes work management data between platforms. It automatically reflects project assignments, tasks, and user schedules from Aprimo Productivity directly onto Float’s live timeline. This allows organizations to align complex project workflows with real-world staff availability to ensure accurate capacity planning and prevent team burnout.
What it Does
The Float Connector bridges the gap between content production and enterprise-wide resource scheduling. While Aprimo Productivity handles the execution of tasks and projects, the Float integration ensures that these assignments are synchronized in real-time with a centralized resource management timeline. This allows organizations to account for factors outside of standard content operations—such as PTO, meetings, and training—to provide a holistic view of team capacity and availability.
How It Works
The connector establishes a secure bridge between Aprimo Productivity and Float. When a task is created and assigned to a user in Aprimo, the connector identifies the project context and user ID to push those details into the Float timeline. As the status of the work changes or assignments are updated in Aprimo, the connector pushes these modifications to Float in real-time. This ensures the resource manager is always viewing a current schedule that includes both Aprimo work and other calendar events managed natively in Float.
Key Capabilities
- The Float Connector bridges the gap between content production and enterprise-wide resource scheduling
- While Aprimo Productivity handles the execution of tasks and projects, the Float integration ensures that these assignments are synchronized in real-time with a centralized resource management timeline
- This allows organizations to account for factors outside of standard content operations—such as PTO, meetings, and training—to provide a holistic view of team capacity and availability
Common Use Cases
- Managing global creative production schedules where team members are balanced across multiple regional projects.
- Coordinating large-scale marketing campaigns that require visibility into employee holidays and flexible work arrangements.
- Generating accurate client billing reports based on the time tracked against Aprimo-initiated projects.
- Evaluating departmental hiring needs by identifying long-term capacity gaps across both project and non-project time.
Requirements
- Active Aprimo Productivity subscription.
- Active Float account.
- Configured API permissions and credentials for both Aprimo and Float environments.