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Our Leadership

Aprimo pioneered the marketing operations industry, and we’ve been leading the category ever since. With multiple decades of combined experience and expertise, our leadership team provides second-to-none trailblazing and innovation in the marketing operations space. That’s why we’re trusted by the world’s top companies across the globe.

Senior Management

John Stammen
Chief Executive Officer
Kevin Souers
Chief Product Officer
Mike Nelson
Chief Financial Officer
Jon Williams
Senior Vice President of EMEA & India
Laura Mueller
Senior Vice President of Human Resources
Robert Barbieri
Senior Vice President of Business Development
Jason Allen
Senior Vice President of Customer Experience
Mark Fera
Senior Vice President of Industry Solutions
Ed Breault
Vice President, Head of Marketing
Senior Management
John Stammen
Chief Executive Officer

John Stammen, CEO of Aprimo, has 34 years of experience in software development, customer support and training, consulting, business development, marketing, and executive leadership in software solutions. He is known for his passion for customer delight and building strategic relationships with customers across many geographies and cultures.

Previously, John was CEO of Revenew, Inc., which in July 2016 was merged with the marketing operations assets of the former Teradata Marketing Applications business to re-establish the Aprimo brand (Teradata acquired Aprimo in 2011).

Prior to leading Revenew, John served as Executive Vice President for the former Aprimo company, where he was responsible for global business development, alliances, and delivery of Aprimo solutions worldwide. Before his 12 years at Aprimo, John was the Vice President and General Manager for PeopleSoft, where he was responsible for business development, alliances, services, and development of financial, distribution, and HR solutions for medium-size enterprises. Prior to PeopleSoft, he served as Regional Vice President for D&B Software.

John earned a bachelor’s degree in Management Information Systems from Bowling Green State University in Ohio, and attended the Management Program at the Wharton School of Business in Philadelphia.

John is married with five children, lives in the Chicago area, and is an active member of the community.

Senior Management
Kevin Souers
Chief Product Officer

Kevin Souers, Chief Product Officer, leads product and platform development and ensures Aprimo’s technology platform is the leading solution for marketing operations.

Prior to Aprimo, Kevin was the Chief Technology Officer of Revenew, Inc., the leading through-channel marketing automation platform. In July 2016, Revenew was acquired and merged into Aprimo.

Before Revenew, Kevin held several executive positions at Keane Inc., a $1B+ leading global IT solutions company recently acquired by NTT Data. While running Keane’s largest business line—its flagship Global Application Management unit—Kevin led the development of a new product suite that was ranked 70 on 2010’s InformationWeek 500, a list of the top technology innovators in the U.S. From his prior role leading Keane’s Management Consulting business, Kevin has a history of leading technology strategies and builds of large-scale, transformative technology at Fortune 100 companies, and he led a team to report to Congress on how to transform health and human services technology.

Kevin holds an MBA with a concentration in Finance from Boston College. He received his Bachelor of Science degree in Chemistry from the University of Notre Dame.

Senior Management
Mike Nelson
Chief Financial Officer

As Chief Financial Officer, Mike brings more than 20 years of software experience to Aprimo. He currently manages the finance, accounting, internal IT, renewals, contracts, and facilities teams. Before joining Aprimo, Mike was a consultant to Revenew and helped the team complete Aprimo and Marlin Equity’s acquisition of Revenew.

Mike has also served as CFO of several other software companies, including Click Commerce, Intradiem, SAFCO Technologies, and Revolution Prep. From 2006 to 2008, Mike was CFO of the original Aprimo.

Mike began his career at PriceWaterhouseCoopers where he spent nine years in Chicago and Cairo, Egypt.

Mike has an MBA with Honors from the University of Chicago Booth School of Business and an accounting degree from the University of Iowa. He is a Certified Public Accountant.

Senior Management
Jon Williams
Senior Vice President of EMEA & India

Jon Williams is the Senior Vice President of EMEA & India leading Aprimo’s International division. He is responsible for the growth of Aprimo’s business outside of its home markets. Jon has spent the past two decades helping organizations deliver smarter marketing by unlocking the power of technology to aid the development and management of its marketing organization.

Previously, Jon ran the Teradata Marketing Applications division in the United Kingdom, and prior to that, he was a long-term member of the Aprimo business as Director of Application Consulting. Before Aprimo, Jon spent seven years as Principal Consultant at Intelligent Marketing Software provider, smartFOCUS.

Jon has a first-class honors degree in Business Decision Analysis—the science and art of using statistical models to solve every day business issues.

Senior Management
Laura Mueller
Senior Vice President of Human Resources

With more than 20 years of Human Resources experience, Laura Mueller joined Aprimo in 2016 as the Senior Vice President of Human Resources. Previously, she was Vice President of Human Resources with Xerox Services and Vice President of Human Resources at Nordex SE in the U.S. and Germany.

Laura’s unique balance of high energy and sound business sense allows her to quickly build high-performance Human Resources departments. Viewed as a visionary leader, she strives to make the HR department the most respected, responsive, and admired department by all employees within the organization.

Laura holds a master’s degree in Human Resources from Keller Graduate School of Management and a bachelor’s degree from Northern Illinois University.

Senior Management
Robert Barbieri
Senior Vice President of Business Development

Robert Barbieri is the Senior Vice President Business Development at Aprimo, responsible for leading new business opportunities in the Americas, ANZ, and AP regions, as well as the strategy and execution of global sales operations. Over the past two years, he has previously served in other leadership roles at Aprimo, including Industry Vice President. Robert also has held senior leadership roles at other organizations, where he focused on helping customers solve complex business problems using various software technologies.

Senior Management
Jason Allen
Senior Vice President of Customer Experience

Jason Allen is the Senior Vice President of Customer Experience, where his focus is activating customers on Aprimo and working with clients to achieve value. Jason is responsible for scaling delivery through our Alliance partnerships and growing the world-class Aprimo Academy.

Jason has been a leader in Professional Services at Aprimo for the past ten years and brings significant experience in achieving success on our platform and marketing technology. During his time with Aprimo, Jason has been instrumental in building the services practice, guiding our methods and leading customers to success on our solutions.

Prior to Aprimo, Jason held management and leadership positions as a management consultant at Ernst & Young, James Martin & Company, and Viant. Jason focused on managing large-scale CRM system deployments.

Jason earned a BS from Indiana University and MBA from University of Chicago. Jason is married with three children and resides in the Indianapolis area.

Senior Management
Mark Fera
Senior Vice President of Industry Solutions

Mark Fera is the Senior Vice President of Industry Solutions for Aprimo. In his role, working collaboratively with the Americas, International and Alliances GTM teams, Mark’s teams develop industry specific solutions to address the most pressing marketing needs of CMOs, CFOs, and CIOs. Mark has over 25 years of software industry and consulting experience, managing P&Ls, industry solutions, the formal development of products and services, go-to-market activities, M&A and client management activities, with a focus on creating industry specific value propositions for clients.

Prior to joining Aprimo, Mark was an Executive Director in EY’s Advisory Practice, managing go-to-market activities including business development, solution and asset development, operations, and delivery methodologies. His focus was growing his global EY practice across all industries with fortune 500 companies.

Prior to EY, Mark spent nearly a decade with Accenture, where he held a number of client leadership positions with Fortune 100 clients. While there, he led a number of CPG client engagements in marketing transformation, integrated commercial planning, enterprise business planning, and supply chain efficiency. He has extensive experience in Strategy, Analytics, CRM, PLM, and Sales & Marketing Transformation with fortune 500 companies. He also served as the Global Lead for the Accenture’s Product Portfolio Optimization practice, as well as, the North America Product Innovation and Product Lifecycle Management lead for consumer goods and retail.

Prior to Accenture, he held numerous positions with i2 Technologies (now JDA), including Vice President, Sales Operations for the Americas organization, where he oversaw all aspects of strategy, planning, budgeting, target setting and launching new industries.

Mark has one son, lives in Chicago, and is an active member of the community.

Senior Management
Ed Breault
Vice President, Head of Marketing

Ed is a “full stack” marketer driving both the art and science aspects of marketing. As head of marketing, Ed leads Aprimo’s marketing strategy and operations including all paid/owned/earned media, brand experience, product marketing, content marketing, PR, demand generation, and the rebirth and growth of Aprimo.

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