Aprimo is Transitioning to Digital Events

Personalization requires more than just data; it also requires a new way of working. Aprimo and Salesforce have partnered to digitally transform the upstream and downstream processes of the customer experience—from brainstorming and kick-off, through design and delivery of content, all the way to reporting on performance—to create a sustainable and seamless experience across every customer touchpoint.

In this fireside chat with Amin Foda, Director of Marketing Infrastructure, Monash University, we will dive into a variety of topics including:

• Developing a vision to transform the way marketing work gets done
• The process of bringing Aprimo into the university
• Configuring Aprimo to fit Monash’s unique needs while establishing standards
• Using dashboards to surface the “hidden work” of marketing and proving value
• Future use cases and integration wish list

This session, led by Kathy Greene, will describe the Citizens Bank processes and how they use the system and keep their operational data clean enough to make audits and regulatory checks simple.

In the real world, integrations span various levels of complexity but are sometimes as simple as enhancements and can even help accelerate the availability of desired capabilities before a feature is released. Stanley Black & Decker’s Peter Scoins will join Aprimo experts Kevin Burrell and Joris Wynendaele to discuss unique approaches to integrating DAM into your tech ecosystem and even look at examples in Aprimo Voice to guide discussion.