Connect with Aprimo at our upcoming events

Next Section

Featured Events

Online Event

Webinar: The Marketing Operations Gap - the key role of Marketing Operations in Making Marketing More Productive

November 28, 2017 at 1:00 pm EST
Marketing operations is a growing capability for most organizations and the function’s value and benefits are increasingly recognized. Marketing operations has evolved from a special projects team to a strategic change enabler.

Expectations for marketing teams are increasing exponentially. There are more channels, and the customers are leading them. The race continues to get the right content out at the right time. This has created what we call the marketing gap. By focusing on major touchpoints, we can expand on available resources.

In this webinar Jeff Clark (Research Director at SiriusDecisions) and Ed Breault (VP Marketing at Aprimo) will introduce the concept of the Marketing Operations gap and highlight the key role of Marketing Operations in making marketing more productive.

Ready to take the next step?

Request A Demo