Aprimo is Transitioning to Digital Events

Stanley Black & Decker is one of the largest, fastest growing and most innovative tools and storage companies in the world with 50 tools sold per second around the world. Rather than resting on this achievement, the team at Stanley Black & Decker has been making an intentional effort to improve its eCommerce capability using Aprimo DAM as a single source of truth for content while integrating into numerous applications to drive a consistent and exceptional omnichannel customer experience.

Maturity models are useful tools to determine levels of sophistication across technology deployment initiatives. In our world of Digital Asset Management there are a number of well-known maturity models, which typically feature a diagnostic and assessment-driven approach. What if I told you it was time to switch to an outcome-oriented methodology?

If you’re like most brands, 30-40% of your annual marketing budget is spent on content that’s used a grand total of one (1) time. That’s a huge waste of painstakingly crafted content. But there’s a way to get more bang for your content bucks, and it involves establishing a content operations capability to support a modular content strategy that’s well aligned to the needs of your end users and artificial intelligence. At Aprimo, we call the concept “Experience Building Blocks” and it’s our unique way of ensuring maximum findability and reuse of content to power the customer experience.

In the real world, integrations span various levels of complexity but are sometimes as simple as enhancements and can even help accelerate the availability of desired capabilities before a feature is released. Stanley Black & Decker’s Peter Scoins will join Aprimo experts Kevin Burrell and Joris Wynendaele to discuss unique approaches to integrating DAM into your tech ecosystem and even look at examples in Aprimo Voice to guide discussion.

While the year of 2020 will always be associated with the worldwide COVID-19 pandemic, its effects will continue to ripple for the next several years which means brands must anticipate further turns. With a solid content operations capability in place, your organization can pivot and remain resilient regardless of market conditions.