Aprimo is Transitioning to Digital Events

It wouldn’t be the same without you, so the Aprimo team has put together a 2020 events schedule that’s 100% digital. We have some important content to share but, of course, we’re prioritizing the health and safety of the community and our employees are transitioning to a virtual format for the foreseeable future.

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Featured Events

Online Event

Webcast: Chasing the E-commerce Unicorn - How DAM is Central to Omni-channel Experience at Stanley Black & Decker

October 14, 2020 at 10:00-11:00a ET / 4:00-5:00p CET
Stanley Black & Decker is one of the largest, fastest growing and most innovative tools and storage companies in the world with 50 tools sold per second around the world. Rather than resting on this achievement, the team at Stanley Black & Decker has been making an intentional effort to improve its eCommerce capability using Aprimo DAM as a single source of truth for content while integrating into numerous applications to drive a consistent and exceptional omnichannel customer experience.
Online Event

Webcast: DAM Maturity Modeling: An Outcome-Driven Approach

October 14, 2020 at 11:30am ET / 5:30pm CET
Maturity models are useful tools to determine levels of sophistication across technology deployment initiatives. In our world of Digital Asset Management there are a number of well-known maturity models, which typically feature a diagnostic and assessment-driven approach. What if I told you it was time to switch to an outcome-oriented methodology?
Online Event

Webcast: Scale Content, Reduce Content Expenses with Experience Building Blocks: How to do it in Aprimo

October 21, 2020 at 10am ET / 4pm CET
If you’re like most brands, 30-40% of your annual marketing budget is spent on content that’s used a grand total of one (1) time. That’s a huge waste of painstakingly crafted content. But there’s a way to get more bang for your content bucks, and it involves establishing a content operations capability to support a modular content strategy that’s well aligned to the needs of your end users and artificial intelligence. At Aprimo, we call the concept “Experience Building Blocks” and it’s our unique way of ensuring maximum findability and reuse of content to power the customer experience.
Online Event

Webcast: Bringing DAM up from the Basement

December 2, 2020 at 10am ET / 4pm CET
In the real world, integrations span various levels of complexity but are sometimes as simple as enhancements and can even help accelerate the availability of desired capabilities before a feature is released. Stanley Black & Decker’s Peter Scoins will join Aprimo experts Kevin Burrell and Joris Wynendaele to discuss unique approaches to integrating DAM into your tech ecosystem and even look at examples in Aprimo Voice to guide discussion.
Online Event

Webcast: Sailing Through the Turns

November 11, 2020 at 10:00-11:00a ET / 4:00-5:00p CET
While the year of 2020 will always be associated with the worldwide COVID-19 pandemic, its effects will continue to ripple for the next several years which means brands must anticipate further turns. With a solid content operations capability in place, your organization can pivot and remain resilient regardless of market conditions.

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