Webinar: The Marketing Operations Gap - the key role of Marketing Operations in Making Marketing More Productive
Expectations for marketing teams are increasing exponentially. There are more channels, and the customers are leading them. The race continues to get the right content out at the right time. This has created what we call the marketing gap. By focusing on major touchpoints, we can expand on available resources.
In this webinar Jeff Clark (Research Director at SiriusDecisions) and Ed Breault (VP Marketing at Aprimo) will introduce the concept of the Marketing Operations gap and highlight the key role of Marketing Operations in making marketing more productive.