What You'll Learn As DAM platforms expand their native workflow capabilities, and Marketing Resource Management platforms get smarter about embedding DAM within their sophisticated Production Workflow engines, an increasingly compelling opportunity exists to take advantage of the DAM + Workflow combination across the enterprise. Why is this combination important? Where do you start? What key things should you do to capture the potential? This session will explore how marketing organizations can take a more holistic view of their combined DAM + Workflow capabilities. It will also discuss ideas on how a clever combo of DAM + Workflow can improve platform adoption, asset compliance and operational productivity.

What You'll Learn

Almost half of all marketing organizations put themselves at risk by using less developed planning and budgeting methods. Are you a part of that half? Don’t be - it’s not worth the risk. When marketing lacks planning and budgeting muscle, CMOs struggle to effectively align and manage spend, leaving it impossible to form strategies, balance investment opportunity levels, predict future demand, and communicate the value of marketing investments.

Join Aprimo & KPMG as we uncover the major challenges you face in planning and budgeting. We will show you key trends across industries and how leading marketers are adopting more dynamic processes which help ensure every marketing dollar counts. Don’t miss this opportunity to rebuild your planning and budgeting muscle!