DAM in 2021 & Beyond: Content Atomization For The Future
September 16, 2020 at 12:00 pm EST
Content takes a great deal of resources to create—between 30-40% of most marketing budgets—and is often used only once, even if it could be used in other channels or to reach other customer personas. Brands need to reimagine their content creation process and streamline their customer experiences using content atomization strategies that increase content findability and re-use.
DAM practitioners have a major role to play in this! Lisa Grimm will share from her experiences across varied industries including retail, life sciences, and media on aligning your DAM to your end user’s needs and workflow. Aprimo’s Ed Breault will discuss the role artificial intelligence has in scaling content experience building blocks (the output of content atomization), the need for a “DAM-as-a-Service” program that brings the content to the user’s preferred creative tools, and stories about what Aprimo customers are doing now to bring content creation into the future.
Make sure to stay tuned for more details.
DAM practitioners have a major role to play in this! Lisa Grimm will share from her experiences across varied industries including retail, life sciences, and media on aligning your DAM to your end user’s needs and workflow. Aprimo’s Ed Breault will discuss the role artificial intelligence has in scaling content experience building blocks (the output of content atomization), the need for a “DAM-as-a-Service” program that brings the content to the user’s preferred creative tools, and stories about what Aprimo customers are doing now to bring content creation into the future.
Make sure to stay tuned for more details.