Aprimo Named a Leader in Digital Asset Management by Independent Research Firm 

Aprimo recognized for its intelligent DAM solution that applies AI capabilities  

This post originally appeared on businesswire.com.

CHICAGO, Feb. 12, 2024 — Aprimo, the leader in digital asset management and marketing resource management solutions, today announced it has been named a Leader in The Forrester Wave™ Digital Asset Management (DAM) Systems, Q1 2024 Report by Forrester Research, Inc.  

“Not surprisingly, the Aprimo DAM excels in several categories; however, several features give it an upper edge: the ability to predict if an asset was influenced by AI; visual search; a dynamic UI that is automatically tuned for users; AI rules that can segment variations to train language models (LLMs) for legal compliance; and a content delivery network (CDN) in China.” the Forrester evaluation states. 

The Forrester evaluation states, “Aprimo is an adaptable product that is a good fit for clients that want an AI enabled digital asset management system to power their global content operations.” 

Aprimo received the highest scores possible in 17 out of 26 criteria, including Search, Innovation, Vision, Workflows, automation, and versioning, Security, and Scalability. 

“We’re thrilled to be named a leader in digital asset management by Forrester,” said Erik Huddleston, chief executive officer, Aprimo. “We believe this recognition validates our commitment to delivering practical, user-centric solutions that resonate with the challenges faced by businesses. As organizations navigate the intersection of people, processes and technology, the DAM will become a crucial piece of the enterprise, empowering teams to harness the power of AI in accelerating content management and personalization.” 

Aprimo’s DAM brings a transformative approach to content operations, leveraging AI to enhance the entire content lifecycle. With a strong emphasis on scalability, automation and content findability, the platform efficiently handles growing volumes of digital assets. The integration of AI takes these capabilities to a higher level, introducing intelligent automation and predictive analytics. Aprimo’s DAM suite offers diverse features, including Content Collaboration Rooms for enhanced teamwork, an AI Content Coach for adaptive content creation, and purpose-built functionalities like Smart Tags for Documents and Video Summary for streamlined content management. This suite of features is tailored to ensure digital assets are not just managed but strategically leveraged for optimal productivity and customer engagement. 

“We’re not just a DAM provider,” said Huddleston. “We’re shaping the future of how businesses manage, optimize, and derive value from their digital assets. The market is at a pivotal inflection point, and Aprimo will continue driving its evolution by bringing AI to the heart of digital asset management.” 

To download the full Forrester Wave™: Digital Asset Management (DAM) Systems, Q1 2024 report, click here

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