Test drive the best DAM in the business.

Platform

Digital Asset Management

Manage content planning, creation, and distribution all in one place to get on-brand, personalized customer experiences to market faster.

Productivity Management

Improve productivity and collaboration, increase visibility, and align strategies with business objectives in real time to move your brand forward.

Plan & Spend

Track, measure, and optimize your marketing spend and performance with planning, budgeting, and expense management tools all in one place.

Marketplace

Explore partner apps, connectors, tools, and templates that expand the capabilities of the Aprimo platform.

Solutions

By industries

Financial Services

Life Sciences

Manufacturing

Consumer Goods

Technology

Retail

Pricing
Resources

Featured

The Definitive Guide to Content Operations

Everything you need to know about content ops and how it helps drive personalized CX at scale.

Take the Content Maturity Assessment

Asses your organization's content maturity and get a roadmap for driving better content decisions.

Marketing Cheat Codes Podcast

Join industry luminaries and DAM experts on how they beat Marketing: the game that never ends. New episodes every other week!

Partners
‹ Back to all posts

Compliance: More than a necessary evil

Planning & Performance

work management

Many marketers work in industries where their marketing materials need to comply with standards laid down by regulatory bodies. Marketing compliance is a topic considered relevant primarily for marketers in the finance or pharmaceutical sectors – but to varying degrees, marketing activities in industries such as retail, Telco, FMCG, and utilities are also subject to regulation.

For those marketers who work in regulated industries, you’ve probably had your fair share of headaches around maintaining compliance.

What makes being compliant hard for marketers?

Knowledge: Compliance can be tedious. Regulations change over time and individual marketers may not always be aware what the policy is, and that it needs to apply to ALL marketing outputs.

Process: A lack of a defined marketing process that is consistent, repeatable, predictable and provable can make compliance a nightmare for marketers. Due to the speed and pressure to deliver materials and campaigns, marketers tend to focus at the activity level and adjust their processes for each activity rather than have a consistent compliance process across activities and campaigns.

Printing/Storage/Retrieval: The physical printing and storage of collateral is time and cost prohibitive, not to mention environmentally unsound. Lots of time is wasted on “version control” issues and ensuring that the right version is being used and you have the most up-to-date collateral available for download and consumption.

Give it To Me Straight – What Do I Really Get Out of It?

Benefit # 1: Risk Reduction:
Guarantee compliance by ensuring the right people reviewed the right version at the right time.

Benefit # 2: Improved Time to Market:
Reduce review cycle time through online reviews. Use automated workflows to document and assign tasks, dates, and deliverables to specific individuals.

Benefit # 3: Reduced Cost:
Reduce costs, by getting it right the first time and reducing the man hours needed to maintain compliance. Think about yourself for a moment and how much content you have and how hard it is sometimes to find the right version or approval. This process should be centralized and automated in order to reduce the number of hours that employees need to focus on maintaining compliance. This can be accomplished through digital review and storage of collateral by centralizing assets in an easily accessible, searchable library and centralizing the reviews and approvals for marketing materials.

Next Step

If you want to take your marketing on a journey towards efficiency and the ease of meeting standards, then it is easier when everyone is walking down the same street together. Just make sure your team (internal & external) knows what being complaint means, and have an easy way to stick to the rules.

Want to learn more about how to make compliance less painful? Check out our blog post 10 Steps to Make Marketing Compliance Less Painful.

Company

About UsCareersPress and MediaContactEthics & Compliance
Privacy PolicyTerms of Service

© 2022, Aprimo All Rights Reserved.