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Aprimo + Naehas | Content Compliance for Financial Services

February 15, 2022 | Brett Molotsky


Together Aprimo and Naehas help financial services brands streamline content creation, storage, distribution, and regulatory review with automated workflows and review technology.


More Content, Less Concern From Ideation to Distribution with Aprimo and Naehas

Improper disclosures, missing terms, unclear consumer advice. Financial brands are getting hit hard with enormous fines because of easily avoidable mistakes like these. Having a seamless, compliant, and fully automated content journey provides valuable security and reduces risk.

Content marketing has never been more important for brands in every industry. With an explosion of digital channels continuing to expand, it’s vital for brands to get accurate, informative content in front of prospects with surgical precision. Most financial services brands have access to the data they need to execute this strategy—but creating effective, high-quality content that meets the exacting requirements of regulations is a high hurdle.

Aprimo and Naehas together help financial services brands confidently clear that hurdle and create better, more personalized content without sacrificing regulatory compliance. In this blog post, we’ll show you how you can realize a complete and fully auditable content execution strategy with Aprimo’s content operations and Naehas’s AI-powered Intelligent Reviews.

Intelligent Automation Makes Content Compliance Simpler

The combined power of Aprimo and Naehas gives financial services companies the confidence and the ability to put great content into market faster.

Companies of all sizes can create, store, and distribute metadata-rich content—they can also create workflows that help ensure each piece of content goes through the complete content lifecycle. Crucially, content in Aprimo can be pushed to the Naehas platform where every content atom is analyzed and assessed using Naehas’ intelligent review.

Content Compliance

The process is really that simple. On its own, Aprimo ensures your content production complies with in-house policies and practices. Naehas adds the benefit of checking each piece of content marketers produce against known regulations, best practices, and your company-specific guidelines and rules. Your content stays above board and is at much lower risk of incurring fines from regulatory bodies.

And when your content or entire campaign is audited, either internally or externally, Aprimo and Naehas give your teams easy access to a complete audit trail—everything captured and in one place to make your response to an audit or inquiry as efficient as possible.

AI Speeds Up Review Without Risking Compliance

Both Aprimo and Naehas offer financial services marketers the ability to get their content to market faster and with lower risk, which means more relevant content gets in front of prospects more often.

Powered by AI, Aprimo and Naehas save financial services brands precious time with automated workflows and regulatory review checks. As more content is added to Aprimo and the Naehas AI learns more about what phrases, rules, and policies are important to your brand, your content platform gets more and more intelligent as you build even more speed to market.

With Aprimo and Naehas, financial services companies:

  • Have greater confidence in outbound campaigns
  • Get better campaigns into market more quickly
  • Decrease risk and improve compliance with AI-powered content reviews

Take a moment to learn more about Aprimo and Naehas to see why this partnership is helping financial services brands across the globe avoid millions in fines.

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