Latest Articles
Every Lifeflow has Its Turns
In times of upheaval, a Lifeflow philosophy gives businesses the power to survive and thrive.
Lifeflow is a working culture we employ at Aprimo, a system of creation and development that represents a pretty big change from how many companies were working just a few weeks ago. Lifeflow centers the people at your company, leaning…
Read ArticleLifeflow—How to Humanize Knowledge Work
For knowledge work, punching in and punching out is a thing of the past. But many companies still force their employees to sit in a particular chair, at a certain desk, for 8 consecutive hours a day. Putting in the…
Read ArticleDAM VS CCP VS EFSS – WHAT’S THE DIFFERENCE?
Without a doubt, the most common question I get about Digital Asset Management solutions is: How is a DAM different from something like OneDrive, Box, or Dropbox? As I answer that question here, let’s agree on two basic assumptions: If…
Read ArticleForrester Names Aprimo a Leader in Digital Asset Management For Customer Experience
Looking toward 2020, I’m excited to see the industry continue to focus on customer experience, which has been increasingly led by marketing departments! Brands are also retooling their work styles and their technology stacks to start competing on differentiated customer…
Read Article