What Is Marketing Asset Management? Best Practices for Success
Marketing teams manage an ever-growing volume of digital assets—from images and videos to campaign materials and branded templates. Without a centralized system, these valuable resources can quickly become disorganized, leading to wasted time, inconsistent branding, and inefficiencies across teams. A marketing asset management platform provides a structured way to store, organize, and distribute content, ensuring
What Is Data-Driven Content Marketing?
Data-driven content marketing is a pivotal strategy for brands aiming to connect authentically with their audiences. No longer is content creation based on guesswork or intuition—marketers now rely on data insights to craft personalized content that resonates with the right people at the right time. By leveraging tools like Google Analytics, customer data platforms, and
How to Stop Guessing and Start Scaling Your DAM Content for Personalization
Let’s kick off with a reality check: 63% of digital marketers still struggle to deliver truly personalized customer experiences, according to Gartner. Honestly, that number feels low—especially given how many global brands are actively working to scale their personalization strategies. The issue isn’t ambition. It’s not even the tools. It’s execution. Most marketing teams have
5 Tips for Designing Content Production Workflows Using AI and Content Intelligence
Integrating artificial intelligence (AI) into content production workflows has become a game-changer for businesses aiming to enhance efficiency and creativity. Recent trends indicate a significant shift towards AI adoption in content creation. For instance, one survey revealed that 68% of marketers now utilize AI tools to assist in their content creation. This surge in AI
How Personalized Content Marketing Drives Customer Loyalty and Engagement
Consumers expect brands to speak directly to their needs, preferences, and behaviors. With an overwhelming amount of digital content competing for attention, businesses that rely on generic messaging risk being ignored. Personalized content marketing allows brands to cut through the noise, delivering individualized content that resonates with specific audience segments. By leveraging customer data, behavioral
Building a Custom Marketing Strategy with a Personalized Content Tool
Businesses face the challenge of connecting with consumers who expect personalized experiences across all touchpoints. Recent data highlights these trends: a significant 71% of consumers express frustration when their shopping experiences are impersonal, and 80% are more likely to purchase from companies that offer tailored interactions. To meet these rising expectations, companies are turning
The Future of DAM: Trends in Digital Transformation and Beyond
Content is more than just a marketing tool—it’s the foundation of every brand’s ability to connect with customers, tell compelling stories, and drive business growth. But as the volume of digital content skyrockets, organizations are facing new challenges in managing, optimizing, and reusing their assets efficiently. Without a strategic approach, valuable content often gets lost
Why is Digital Asset Management Important?
Businesses generate and distribute an overwhelming volume of digital assets—images, videos, documents, and other rich media files—across multiple platforms. Without a structured way to manage these assets, teams struggle with lost files, inconsistent branding, and inefficient workflows. Digital asset management (DAM) provides a centralized repository for storing, organizing, and distributing assets. DAM solutions empower teams
How to Choose a Digital Asset Management System
The digital content landscape is experiencing unprecedented growth, with the global digital content creation market valued at approximately $32.28 billion in 2024 and projected to grow at a compound annual growth rate (CAGR) of 13.9% from 2025 to 2030. With this surge, organizations must effectively manage their expanding repositories of digital assets, such as images,
Struggling with Engagement? Try Dynamic Content Personalization
Engaging your audience is challenging, and consumer demands make it even more pressing to stay on top of customer experiences. Traditional static content often falls short of capturing user attention and driving meaningful interactions. Dynamic content personalization offers tailored experiences that resonate with individual users. Notably, 74% of consumers feel frustrated when website content isn’t