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The Aprimo Blog: Digital Asset Management (DAM) - What It Is and Why You Need It

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What is Digital Asset Management (DAM), and Why Might You Need It?

What is DAM software and what does it do? Brands today have complex media needs, driven in part by buyers’ preferences for rich digital content. In fact, infographics and videos rank among the top five types of media that B2B…

Content Lifecycle
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Scale Content Operations: Understand the When and Why of Your Marketing
Content Lifecycle, Planning & Performance, Work Management

Scale Content Operations: Understand the When and Why of Your Marketing

3 Ways Content Reuse Can Help You Scale
Content Lifecycle, Planning & Performance

3 Ways Content Reuse Can Help You Scale

Why Every CMO Needs to Think Like a CFO
Planning & Performance

Why Every CMO Needs to Think Like a CFO

Sync! Season 2: Turning Ideas into Reality
Content Lifecycle

Sync! Season 2: Turning Ideas into Reality

Set Your Marketing Goals for Tomorrow, Not Today
Content Lifecycle, Planning & Performance

Set Your Marketing Goals for Tomorrow, Not Today

3 Tips for Building a Dashboard Beyond the Science

3 Tips for Building a Dashboard Beyond the Science

DAM in 2021 and Beyond: Content Atomization for The Future
Content Lifecycle

DAM in 2021 and Beyond: Content Atomization for The Future

Aprimo + Salesforce: Digitally Transform CX and Marketing, Sales Alignment
Content Lifecycle, Planning & Performance

Aprimo + Salesforce: Digitally Transform CX and Marketing, Sales Alignment

Best Practices for Implementing a DAM

Best Practices for Implementing a DAM

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