Deliver On-Brand Omnichannel Experiences with an Industry-Leading Digital Asset Management Vendor
Learn how to delight consumers and outmaneuver your competitors in this guide.
Aprimo Named a Leader in 2019 Forrester Wave for Digital Asset Management.
Digital asset management (DAM) software helps you organize, store and retrieve rich media while also managing digital rights and permissions. The right DAM brings benefits to the entire enterprise, especially business units directly involved with the customer experience.
More engaging content in your marketing efforts directly impacts customers, giving them more compelling experiences. Top digital asset management systems streamline content development and provide effective management tools. They enable an innovative, collaborative and customer-driven approach to content marketing that simplifies workflows and improves the customer experience.
Digital asset management is the key to effectively managing and streamlining content marketing. When you invest in crafting rich media content, you need a software platform that ensures that investment is put to good use.
Digital asset management reviews should help you understand whether the DAM solution will:
The top digital asset management vendors provide software that lets you use rich media to create powerful customer experiences with content. Unlike other content management systems, DAM software is optimized to manage omnichannel content creation, management and sharing. It supports multiple file formats — video, 3D, audio, animations, and emerging content types — delivering immersive brand experiences to enterprise customers.
Improved digital asset management leads to strong customer interactions, more relevant content marketing campaigns, and increased returns on investment for marketing initiatives.
If version control, product information management, or multichannel content discrepancies are a frequent struggle, digital asset management is the solution. The top digital asset management vendors and platforms enable content consolidation. You can create a library of all of your content. This makes it easier to find, connect to other content, and prepare for distribution.
Content requires constant nurturing. Every stage in the content lifecycle — from ideation to planning, analysis to archiving — demands something different. DAM solutions support work-in-progress assets throughout the lifecycle, so content teams can continue content development, analysis, and iteration.
Content marketing strategists understand the value of breaking down content — from any format — and reusing it for different purposes across different channels. Depending on where your audience is in the customer journey, different messages resonate.
The best digital asset management software not only supports multiple asset types. It also understands which content is being used most often and by which audience segments. Use DAM to serve as a single source of truth for all your brand content.
Managing content across various versions, regions, dates, rights and resolutions is complex. DAM provides robust content enrichment capabilities, ensuring the right content gets to the right customer at the right time. In addition, top DAM platforms enable customized metadata and taxonomy capabilities. This further enriches content by organizing it by business categories or features, such as its keywords or other descriptive data.
Content isn’t relegated to the marketing domain. Today, every team — from sales to accounting — is staking a claim for enterprise-level content. DAM manages all assets by group or channel, giving you complete access management control. Give groups access to only the content they need, and maintain organization and control for all rich media assets.
The best digital asset management software aligns to each of these business requirements, providing enterprise-level content management for marketing teams — and beyond.
Learn how to delight consumers and outmaneuver your competitors in this guide.
DAM supports collaboration by enabling centralized review, automated rights management, and content lifecycle management.
DAM ensures marketing and creative teams have the right content assets and enables easy search, collaboration, and workflow management.
DAM helps with MarTech ecosystem integrations, supports the alignment of product and marketing content, and provides global content controls.
Lines of Business
DAM supports enterprise business teams report content ROI with advanced analysis and reporting capabilities.
DAM improves performance and productivity. It ensures that the marketing team can manage, scale, and reuse content, and effectively control brand assets.
Decrease the time it takes to find your content and minimize wasting resources on content recreation if — and when — it can’t be found. Asset support is an essential component of DAM solutions, as it:
Help everyone who interacts with content work and collaborate easily. Top-tier digital asset management vendors provide collaboration and review/approval process automation capabilities. This simplifies content creation and management across the enterprise. Support all user types with a simple interface, integrations, automaton, sharing, workflow management and content markup.
Connect to the other solutions in your technology ecosystem with your DAM platform. Ensure you can reuse and optimize your content for true omnichannel customer experiences. Consider the following when selecting the best DAM for your enterprise:
Top enterprise DAMs will include a marketplace where you’ll find easy integrations with other platforms in your MarTech stack.
Use a digital asset management vendor that is an authority in digital asset management. Look for DAM solutions provided by industry-recognized, experienced developers. DAM is complex and demands proven activation, support, and product roadmap strategies.
Identify the specific usage needs you have for content in your enterprise, and confirm them against your top DAM contenders. Some questions you can use to identify your content usage needs include:
Organize and find your content in a DAM the way you need. The best digital asset management platforms offer value through customizable taxonomy, so you can create and manage categories for all of your assets.
DAM should also offer customizable metadata so you can tag each asset with keywords, descriptions, or other terms. This helps you organize assets, and find them easier. Top solutions will provide intelligent and automatic AI tagging as they get to know your content and users.
Ensure your chosen DAM reflects your organization’s regulatory or compliance requirements. If you manage or create sensitive content, your DAM must facilitate automated compliance submissions for your industry’s regulations. In addition, the digital asset management vendor should support advanced versioning control that:
The best digital asset management platform for your enterprise will vary in cost based on a number of factors, including:
Calculate the ROI for a DAM and ensure it delivers the intended value. The top digital asset management systems improve marketing productivity by increasing efficiency for all content marketing processes. DAM offers the technical foundation your organization needs to improve customer experiences and marketing efficiency — all to drive value to your enterprise.
Prove the DAM you choose offers the ROI you need by understanding how DAM success metrics lead to quantifiable data points.
These success metrics lead to quantifiable data that justifies cost.
In “The Forrester Wave™: Digital Asset Management for Customer Experience, Q4 2019,” Forrester Research, Inc. evaluated Aprimo among the 14 most significant DAM providers based on 28 criteria. Aprimo received the highest scores possible in 20 criteria, including Search, Content Collaboration Support, Metadata & Taxonomy, Workflow & Approvals, Content Performance Analytics, Scalability, and Product Vision.