In 1998, a team of marketers developed a more intelligent way to manage the complexities of marketing operations. We pioneered this industry, and we’ve been leading the category ever since. After 12 years of success, Aprimo was acquired in 2011 by Teradata Corporation. But, the Aprimo brand never left the hearts and minds of our global customers. Aprimo reemerged in 2016 as an independent company with one goal: to raise the value of marketers.