Product Release
Interconnected Content Operations
Aprimo’s latest release helps teams automate ingestion, improve discoverability, streamline reviews, connect budgeting, digital assets, and work management.
Agentic Content Ops
Intelligent agents reduce manual effort, improve metadata quality, and make your teams’ lives better with AI-powered workflows.
NEW FEATURES
Invoice Agent extracts data from PDF invoices and populates forms automatically, helping Spend users process invoices faster with less manual entry.
MCP Server lets large language models (LLMs) and agent orchestration tools search Aprimo content, making DAM assets available to external AI-powered workflows.
Librarian Agent Customization gives admins a clearer way to configure ingestion automation, helping teams enrich content consistently as it enters the DAM.
DAM Usability
Help users upload, protect, search, and reuse content faster with practical DAM improvements designed to reduce friction across everyday work.
NEW FEATURES
Enhanced Search Experience with proactive search suggestions for misspelled terms, tailored search views, and reverse image search.
Bulk Version Uploads help teams update multiple asset versions at once, reducing repetitive upload work.
Video Watermarking protects distributed video assets with branded watermarks for controlled sharing and internal review.
Unified Platform
Enjoy a more connected Aprimo experience across DAM and Productivity with unified search, consistent annotations, and a modernized admin workspace.
NEW FEATURES
Unified Mark-up and Annotation Viewer creates a more consistent review experience across collaboration and review workflows.
New Administration Experience modernizes admin navigation with faster access to frequently used configurations, searchable modules, and right-panel page loading.
Agentic Automation
Get elevated performance from existing AI Agents with deeper insights and embedded automations.
See how Agentic Automation helps you scale creativity
NEW FEATURES
Predictive Metadata Dashboard shows AI-generated metadata, admin edits, and confidence scores, so you can tune agent performance.
Trigger Production Agents from any system via API or rules to transform assets automatically and at scale.
Automatic Validation of claims against approved libraries by Compliance Agents, accelerating reviews in regulated industries.
Reinvented Asset Discovery
Experience a new level of findability with a DAM that understands user intent and tailors every search.
Discover how Aprimo has reinvented search and content discovery
NEW FEATURES
Smart Facets automatically apply relevant filters or views based on search intent.
Compass acts as an always-on assistant within Aprimo, guiding you to the right next step.
Content Recommendations serve personalized asset suggestions before you even start typing a search query.
Personalize with Purpose
Bridge the gap between DAM and personalization engines to increase content use and create more engaging web experiences.
Unlock smarter personalization with Aprimo’s Content Intelligence
NEW FEATURES
Content Gap Insights identifies personalization gaps and recommends relevant DAM assets to close them.
Personalization Tags map DAM assets directly to audience segments and behaviors.
Plan with Confidence
Bring visibility and control to complex global marketing calendars and content plans.
KEY BENEFITS
Filter Calendars by Content Plan making it easy to align work with campaign strategy.
Link Work Requests with Content Plans to connect intake directly to plans.
6 and 12 Month Calendar Views give leaders long-range clarity across regions and teams.
Aprimo is a Leader in Digital Asset Management & Marketing Work Management
Aprimo’s intelligent digital asset management can “seamlessly source assets and train models into AI+human content creation engines…”
Top marks in Content Security & Authenticity, Flexibility & User Friendliness, and Scalable Asset Management.
Aprimo named a Leader in the 2025 Gartner® Magic Quadrant™ for Digital Asset Management (DAM) and Marketing Work Management (MWM) Platforms.
Resources
Discover how Interconnected Content Operations can transform your marketing. Read the Blog
See how Future-Ready Content Ops can help you scale smarter. Read the Blog
Find out why Aprimo was named a Leader in the Gartner DAM Magic Quadrant. Read the Report