As organizations scale content creation across channels, regions, and audiences, digital asset management has become foundational to modern content operations. DAM is no longer just about storage and retrieval. It is about enabling intelligent workflows, AI-powered discovery, and secure, compliant content reuse at enterprise scale.
We believe Aprimo’s recognition as a Leader in The Forrester Wave™: Digital Asset Management Systems, Q1 2026 reflects our continued focus on helping businesses operationalize content with intelligence, automation, and governance built in.
TL;DR
Aprimo is recognized as a Leader in The Forrester Wave™: Digital Asset Management Systems, Q1 2026. Forrester also rated Aprimo highest among all vendors in the Current Offering category, a rating of 4.38 out of a total of 5. Read the report to see what sets Aprimo apart.
A couple of findings directly from Aprimo’s vendor profile in the Forrester report:
“Aprimo views its DAM system as an intelligent system of action, continuously building on an AI agent strategy launched in 2023 to further automate and optimize content operations.”
“Forrester’s take. Aprimo is an excellent choice for large organizations seeking a full-featured DAM system that delivers robust AI features and can help extend content use, transformation, and personalization to more enterprise users.”
We believe this placement reinforces our role as a trusted platform for enterprises looking to extend content use, transformation, and personalization across the organization.
Our Key highlights
Aprimo received the highest possible score in 15 individual evaluation criteria out of a total of 22 criteria, including Asset Onboarding and Metadata Management, Content Generation, Content Editing and Templating, Workflows, Automation, and Versioning, Digital Rights Management, Governance, and AI Capabilities and Implications.
The report states:
“Aprimo demonstrates strength in technical and creative categories. It excels in asset onboarding and metadata management with features like AI-native metadata enrichment and blueprint starter packs for workflows and taxonomies.”
Customer feedback referenced in the report reflects high satisfaction with asset management, production capabilities, as well as asset discovery features like natural language search, which, for us, reinforces value in real-world enterprise environments.
What this recognition reflects for us
AI built for content operations. Aprimo’s AI Agent Architecture is designed to orchestrate repeatable tasks, automate workflows, and support consistent, auditable outcomes. Customers use AI agents to reduce manual effort, accelerate production cycles, and scale content operations with confidence.
Extending content use and personalization. Aprimo leverages behavioral insights and machine learning to help teams understand content performance, identify gaps, and support more relevant, personalized experiences across digital touchpoints.
Enterprise-grade organization and discoverability. Aprimo’s DAM enables customizable content models, multilingual taxonomies, and AI-powered metadata enrichment. Semantic and natural language search make assets easy to find and reuse, even in large, complex libraries spanning images, video, documents, and immersive content.
Designed for scale and governance. Aprimo supports the needs of highly regulated and globally distributed organizations, with strong foundations for security, compliance, and controlled collaboration across internal teams, partners, and agencies.
What’s next
Explore why Aprimo is recognized as a Leader in The Forrester Wave™: Digital Asset Management Systems, Q1 2026, and how Aprimo helps organizations move from asset management to intelligent content operations.
Access the report: Aprimo Named a Leader in The Forrester Wave™ for Digital Asset Management Systems
See Agentic DAM in Action
Explore the AI-powered platform recognized for innovation and execution.
FAQ
What is The Forrester Wave™ for Digital Asset Management Systems?
In our opinion, The Forrester Wave™ is an independent analyst evaluation that assesses vendors based on current offering, strategy, and customer feedback, helping buyers find the right solution for their needs in the DAM market.
Where is Aprimo positioned?
Aprimo is positioned as a Leader in The Forrester Wave™: Digital Asset Management Systems, Q1 2026.
Forrester does not endorse any company, product, brand, or service included in its research publications and does not advise any person to select the products or services of any company or brand based on the ratings included in such publications. Information is based on the best available resources. Opinions reflect judgment at the time and are subject to change. For more information, read about Forrester’s objectivity here .
