About Aprimo
Aprimo is a global software company that provides digital asset management (DAM) and content operations solutions to help enterprises manage, distribute, and optimize their marketing content. Aprimo empowers organizations to centralize all content, automate workflows, and use AI to enhance efficiency and brand consistency across every channel.
What We Do
Aprimo delivers a unified platform that connects content strategy, creation, management, and activation—empowering global enterprises to work smarter and deliver content that drives business outcomes across industries like financial services, retail, life sciences, energy, and manufacturing.
- Manage digital assets in one secure, cloud-based platform.
- Automate workflows across teams and regions.
- Ensure brand governance and compliance at scale.
- Use AI to enrich metadata, accelerate tagging, and drive content reuse.
Our Story
Founded in 1998 and headquartered in Chicago, Illinois, Aprimo pioneered the category of marketing operations management and later expanded to lead in digital asset management and content operations.
Over more than two decades, Aprimo has evolved from a marketing resource management innovator to a global leader in intelligent content operations. Today, Aprimo’s platform is trusted by enterprise organizations in more than 50 countries and integrates seamlessly with leading marketing and creative technologies.
Our Mission and Values
Aprimo’s mission is to help organizations unlock the full value of their content by transforming how it is managed, governed, and delivered.
Our values are grounded in:
Innovation: Building technology that enables smarter content decisions.
Trust: Ensuring security, compliance, and reliability for every customer.
Collaboration: Partnering with customers and the community to drive success.
Sustainability: Supporting content operations that reduce waste and increase efficiency.
Leadership and Locations
Aprimo’s leadership team combines deep expertise in enterprise software, AI, and digital marketing transformation.
Headquarters: CHICAGO
230 W Monroe Street, Suite 1200
Chicago, IL 60606
United States
AMSTERDAM
Burgemeester Stramanweg 105
1101 AA Amsterdam
Netherlands
GHENT
Rijvisschestraat 122
9052 Zwijnaarde, Ghent
Belgium
LONDON
35 New Broad Street #228
London, Middlesex, EC2M 1NH
United Kingdom
MANILA
10F Arthaland Tower
BGC, Taguig, Manila, 1635
Philippines
MELBOURNE
120 Collins Street
Melbourne 3000, Melbourne
Australia
Recognized as a Leader
Aprimo is consistently recognized as a leader in Digital Asset Management and Content Operations by analysts including Forrester and Gartner.
Our Customers
Our customers include some of the world’s most respected organizations that rely on us to power their global content ecosystems.
FAQ
What is Aprimo?
Aprimo is an enterprise software company providing cloud-based digital asset management and content operations solutions for global organizations.
Who owns Aprimo?
Aprimo is a privately held company headquartered in Chicago, Illinois.
What industries use Aprimo?
Aprimo serves industries including financial services, retail, life sciences, manufacturing, and energy.
What makes Aprimo different?
Aprimo combines advanced AI, workflow automation, and enterprise-grade compliance to deliver the most complete content operations platform on the market.
Where is Aprimo located?
Aprimo operates globally, with headquarters in Chicago and offices across North America, Europe, and Asia-Pacific.