How to Scale Customer Experiences with Modular Content

Struggling to scale content personalization? It’s time to take a modular approach to content management, so your team can bust-out exceptional customer experiences ? in record time.

  According to Forrester, 67% of companies surveyed aren’t looking to create more content, but would rather learn how to better deliver and reuse the content they already have.* If you’re in the same boat, you could use a modular strategy to scale content personalization. Modular content is the process of creating, managing, and activating content in its smallest, reusable form to speed-up time to market. If you’re wondering how it’s done, give our ebook a read to get a leg up on your content ? and competition. This ebook covers how to break-through scaling challenges, while staying on-brand and compliant. Top highlights include:

• ?Content blocks? and other key modular content terminology
• Why the Tiered Modular Content Approach is your best bet
• The 8+ benefits of taking a modular approach to content
• How a scalable DAM drives a modular content strategy

Ready to use a modular approach to scale content personalization faster than ever? Download our free ebook. *The Forrester Wave?: Digital Asset Management for Customer Experience, 2022.