The SAP Marketing Cloud Extension (QuickConnect) by Aprimo surfaces Digital Asset Management content within the SAP environment. It enables marketing teams to browse, search, and insert approved channel-optimized assets from Aprimo into SAP Marketing Cloud campaigns. This extension helps streamline campaign execution while supporting rights-compliant content use.
What it Does
The SAP Marketing Cloud Extension (QuickConnect) links approved content with marketing automation workflows. It gives marketers access to the Aprimo DAM library while working alongside SAP Marketing Cloud, reducing the need to manually download and re-upload files. This helps teams use current approved and channel-optimized assets in cross-channel campaigns.
How It Works
The extension functions through a QuickConnect browser window that acts as a portal to Aprimo DAM. A designer launches the extension, authenticates with Aprimo, and browses or searches for approved assets. Once an asset is selected, options for copying the public CDN URL or HTML code are available, along with options for modifying the format and adding campaign parameters. The selected link can then be pasted into the SAP campaign environment, creating a direct connection with the DAM-managed content.
Key Capabilities
- Approved Asset Library: Search and navigate the Aprimo DAM repository for approved assets.
- Metadata-Driven Search: Locate marketing or product content using keywords and metadata filters managed in the DAM.
- Dynamic Asset Renditions: Select channel-optimized versions, crops, or renditions tailored for email templates and campaign activities.
- Automated Version Sync: Help ensure campaigns use the most current approved version of an asset from the central repository.
- Lightweight Deployment: Use a streamlined QuickConnect interface to connect creative workflows to marketing automation.
Common Use Cases
- Pulling localized product photography into SAP templates for high-volume email production.
- Helping marketing operations make approved rights-cleared assets available for automated journeys.
- Speeding the creation of personalized campaign variants by accessing relevant creative directly from SAP.
Requirements
- Active Aprimo Digital Asset Management (DAM) subscription.
- Active SAP Marketing Cloud subscription.
- Valid Aprimo user credentials for authentication within QuickConnect.
