The FADEL Rights Cloud Connector is a specialized DRM integration for Aprimo Digital Asset Management that links digital assets directly to legal agreements. It enables real-time rights checking and intelligent inheritance of talent contracts to ensure every asset remains compliant with its specific usage terms. This integration reduces copyright risk for global brands by providing instant visibility into asset clearances and automating contract updates.
What it Does
The FADEL Rights Cloud Connector integrates Aprimo Digital Asset Management with FADEL Rights Cloud to provide a single source of truth for content usage rights. By linking DAM assets directly to talent contracts, sponsorship agreements, and legal releases maintained in Rights Cloud, the integration automates the complex process of verifying asset availability. This ensures that every piece of content used in a campaign adheres to multidimensional restrictions such as geography, time period, and media type, protecting the brand from legal risk and financial penalties associated with copyright infringement.
How It Works
The connector facilitates a secure data flow between the two platforms. Assets are stored in Aprimo DAM while their corresponding legal terms, such as talent releases and usage windows, are maintained in FADEL Rights Cloud. The connector maps assets to these records via unique identifiers; when a user accesses an asset in Aprimo, the system triggers a real-time API call to FADEL to retrieve its current legal status. The results—cleared, restricted, or expired—are then rendered directly within the Aprimo user interface.
Key Capabilities
- The FADEL Rights Cloud Connector integrates Aprimo Digital Asset Management with FADEL Rights Cloud to provide a single source of truth for content usage rights
- By linking DAM assets directly to talent contracts, sponsorship agreements, and legal releases maintained in Rights Cloud, the integration automates the complex process of verifying asset availability
- This ensures that every piece of content used in a campaign adheres to multidimensional restrictions such as geography, time period, and media type, protecting the brand from legal risk and financial penalties associated with copyright infringement
Common Use Cases
- Validating if a celebrity’s image is cleared for a specific social media campaign in the APAC region for a three-month window.
- Automating the flagging of expired assets in the DAM as soon as a brand sponsorship agreement concludes.
- Restricting localized marketing teams to only view and use assets cleared for their specific geographic territories.
- Performing bulk rights checks on assets during the creative planning stage before they are selected for production.
Requirements
- Active Aprimo Digital Asset Management (DAM) subscription.
- Active FADEL Rights Cloud subscription.
- Configured API access and credentials for both platforms.