Event

Gartner® Marketing Symposium/Xpo™ London, May 12–13

Products

Digital Asset Management

Single source of truth for the full content lifecycle

Content Intelligence

Optimize content strategy based on engagement insights

Plan and Spend

Measure and optimize marketing spend and performance

Marketplace

Explore our partner apps, connectors, tools, and templates

Content Personalization

Improve digital performance with real-time customization

Productivity Management

Improve team productivity and collaboration

Aprimo AI

Harness AI unlocking new levels of efficiency and effectiveness

Why Aprimo

The best choice for content operations
Solutions
Industry

Financial Services

Life Sciences

Manufacturing

Consumer Goods

Technology

Retail

Government

Agencies

Publishing

Cultural Institutions

Higher Education

Value

Automate Asset Management

Increase Content Discoverability

Power Digital Experiences

Ensure Brand Safety and Compliance

Improve Lifecycle Management

Unlock Ecosystem Adaptability

Team

Marketing

Digital Experience

Content and Creative

Information Technology (IT)

Company Size

Enterprise

All Sizes
Pricing
Resources
Categories

Webinars and Events

Blogs

Product Overview Demo

Customers

Videos

Resource Library

Featured

Aprimo named a Leader in the 2025 Gartner® Magic Quadrant™

See why Aprimo is a leader in Digital Asset Management (DAM) & Marketing Work Management (MWM)

The DAM Buyer’s Guide

Get insights and tips for selecting the best Digital Asset Management system for your business.

Hachette Book Group’s Success with Aprimo

Discover how Hachette Book Group revolutionized its content management and streamlined its operations.

AI-Powered Digital Asset Management, Redefined

Explore AI-driven automation in DAM with Aprimo’s new features for enhanced asset creation and management.
Partners

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Personalized marketing content

Tailoring marketing messages and content to specific individuals based on their preferences, behaviors, and demographics.

Digital Asset Management

Content Intelligence

Plan and Spend

Marketplace

Content Personalization

Productivity Management

Aprimo AI

Why Aprimo

Industry

Value

Team

Company Size

Categories

Featured

Aprimo named a Leader in the 2025 Gartner® Magic Quadrant™

The DAM Buyer’s Guide

Hachette Book Group’s Success with Aprimo

AI-Powered Digital Asset Management, Redefined

Back to glossary

Personalized marketing content

Industry

Value

Team

Company Size

Categories