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The Aprimo Blog: Digital Asset Management (DAM) - What It Is and Why You Need It

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What is Digital Asset Management (DAM), and Why Might You Need It?

What is DAM software and what does it do? Brands today have complex media needs, driven in part by buyers’ preferences for rich digital content. In fact, infographics and videos rank among the top five types of media that B2B…

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How to Choose the Right DAM? The Forrester Wave™ To The Rescue
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How to Choose the Right DAM? The Forrester Wave™ To The Rescue

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Scale Content Operations: Understand the When and Why of Your Marketing

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Agile Marketing FAQs

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AI—More than just another piece of tech

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Content Operations: Scaling Personalization

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How Red Hat and Pacific Life Digitally Transformed Content Operations for Efficiency, Scale, and Resiliency

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Creating Objectives and Key Results (OKRs) for Agile Marketing Teams

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The Future of Financial Services: Balancing Digital Demand and Disparate Teams

Artificial Intelligence Improves the Financial Services Consumer Experience
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Artificial Intelligence Improves the Financial Services Consumer Experience