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The Aprimo Blog: Digital Asset Management (DAM) - What It Is and Why You Need It

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What is Digital Asset Management (DAM), and Why Might You Need It?

What is DAM software and what does it do? Brands today have complex media needs, driven in part by buyers’ preferences for rich digital content. In fact, infographics and videos rank among the top five types of media that B2B…

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How to Choose the Right DAM? The Forrester Wave™ To The Rescue

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Scale Content Operations: Understand the When and Why of Your Marketing

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The Future of Financial Services: Balancing Digital Demand and Disparate Teams