Aprimo Named a Leader in 2020 Forrester Wave for Marketing Resource Management.

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Salesforce Digital Asset Management Integration with Aprimo + Salesforce

Get the right content, with the right tone, to the right customer, at the right time—for every campaign.

Personalization requires more than just data. It requires a new way of working. It requires a solution that brings together Content, Operations, and Planning, to orchestrate and power those customer experiences.

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The Power of
Aprimo Logo + Salesforce Logo

Optimize the full lifecycle of your marketing campaigns from planning through execution.

Create Hyper-Personalized Interactions

Create Hyper-Personalized Interactions

Expand your ability to create metadata-enriched content that powers each personalized customer segment, journey, and channel.

Quantify Campaign ROI

Faster to Market

Finally connect marketing goals and investment data with customer and campaign data for robust performance insights.

Deliver Consistent, Rich Brand Experience

Deliver Consistent, Rich Brand Experience

Ensure you’re only using up-to-date, brand-consistent content that will amplify your message and maximize your marketing efforts.

Get More Value from Your Content

Get More Value from Your Content

Efficiently create and reuse content across the customer experience, making customer engagement easier, more effective, and cheaper.

Eliminate Siloed Work

Eliminate Siloed Work

Bring multi-channel and email marketers together with marketing strategy, content, creative, and leadership teams.

Manage Customer Journeys Across Channels

Manage Customer Journeys Across Channels

Orchestrate and coordinate exceptional customer journeys in every channel—and with personalized interactions.

DAM & Work Management for Salesforce Marketing Cloud

Aprimo for Salesforce Marketing Cloud

Optimize how your marketing team delivers the personalized experiences your customers crave.

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Aprimo Campaign Sync for Sales Cloud

Connect Salesforce Sales Cloud to Aprimo to transform your campaign operations. Orchestrate measurable, connected customer engagement at scale with Aprimo and Salesforce.

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Aprimo Connector for Personalization Content

Your customers demand personalized experiences in every channel. With Einstein Content Selection and Aprimo Connector for Personalization Content, you can give it to them. Automatically create hyper-personalized content for your email campaigns with Aprimo and Salesforce.

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Aprimo – Salesforce Connector for Content Builder

Aprimo + Salesforce

Connect Salesforce Marketing Cloud to Aprimo to break down silos between creative and marketers and establish reliable, cohesive asset hand-off. Find the approved assets you need without leaving Salesforce with the Aprimo-Salesforce Connector for Content Builder.

Learn More at the Aprimo Marketplace

Aprimo-Salesforce Connector for Tableau Datasheet

Aprimo-Salesforce Connector for Tableau

Easily integrate and visualize content, operational, and planning data with the Aprimo Tableau Connector. Empower business users to tap into real-time Aprimo data through Tableau to uncover new insights.

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Salesforce Integration for Datorama

Salesforce Integration for Datorama

Sync Aprimo operational, content, and planning data into Datorama.

The Aprimo-Datorama Salesforce integration allows teams to connect Salesforce Datorama to Aprimo for complete marketing data at a glance. See marketing data and KPIs to better evaluate campaign performance against goals and to embrace data-driven marketing strategy.

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Learn more about Aprimo + Salesforce

 

Aprimo-Salesforce Connector for Campaign Sync Datasheet

Datasheet: Salesforce Connector for Campaign Sync

Sync Aprimo campaign plans with your Salesforce Campaigns for at-a-glance visibility, better alignment, and stronger campaign performance insights.

Aprimo-Salesforce Connector for Einstein Content Selection Datasheet

Datasheet: Salesforce Connector for Einstein Content Selection

Quickly and easily curate content and metadata from Aprimo DAM for Einstein Content Selection to power real-time customer personalization.

Aprimo-Salesforce Connector for Tableau Datasheet

Datasheet: Aprimo-Salesforce Connector for Tableau

Elevate your solution and go beyond traditional reporting with the power of Tableau to deliver data-driven insights from Aprimo.

Aprimo + Salesforce

Datasheet: Aprimo-Salesforce Connector For Content Builder

Find marketing-ready content without leaving Salesforce Marketing Cloud, and ensure you only use approved assets in campaign material.

Aprimo + Salesforce Datorama

Datasheet: Salesforce Integration for Datorama

Sync Aprimo operational, content, and planning data into Datorama.

DAM & Work Management for Salesforce Marketing Cloud

Datasheet: Aprimo for Salesforce Marketing Cloud

Optimize how your marketing team delivers the personalized experiences your customers crave.

Layer in resource constraints and organizational silos — since personalization can manifest in marketing, service, sales, product, and other types of experiences — and it’s no wonder personalization is a challenge

- Forrester, Use Personalization To Drive Loyalty And Customer Obsession

Aprimo Streamlines Content, Operations, and Planning

Digital Asset Management

Digital Asset Management

A single source of truth for all of your content that will streamline the entire content lifecycle, improve productivity, lower content costs, and create better, on-brand content.

Productivity Management

Productivity Management

A work management and collaboration solution that helps simplify and automate all the work and project management required to deliver rich, personalized customer experiences.

Plan and Spend

Plan and Spend

A planning and budgeting solution that allows you to optimize your marketing and customer experience investments, more effectively plan, and gain visibility into performance insights.

Aprimo gives Salesforce users a digital asset management and work management solution featuring:

 

  • Integrated views of past, in-market, and future multi-channel marketing plans
  • Single, centralized source of truth for approved and enriched campaign content
  • Collaborative development of campaign and content briefs
  • All-in-one content review, markup, and approval
  • AI-powered resource assignment, workflow routing, content tagging, and more

With Aprimo and Salesforce, you’ll digitally transform your entire content operations— from brainstorming and kick-off, through design and delivery of content, all the way to reporting on performance—and create a sustainable and seamless experience across every customer touchpoint.

Learn More at the Aprimo Marketplace

Aprimo + Salesforce

Salesforce lets you reach each of your customers with the right message at the right time. Aprimo ensures those messages feature your very best content without breaking your content budget or burning out your teams.

With Aprimo and Salesforce, you can market with confidence knowing you’re faster than your competition, delivering exceptional customer engagements every time, and that your marketing strategy and your customer journeys are completely aligned.

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