Aprimo Named a Leader in 2020 Forrester Wave for Marketing Resource Management.

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Digitally Transform Content, Operations, and Planning with Aprimo + Salesforce

Get the right content, with the right tone, to the right customer, at the right time—for every campaign.

Personalization requires more than just data. It requires a new way of working. It requires a solution that brings together Content, Operations, and Planning, to orchestrate and power those customer experiences.

Layer in resource constraints and organizational silos — since personalization can manifest in marketing, service, sales, product, and other types of experiences — and it’s no wonder personalization is a challenge

- Forrester, Use Personalization To Drive Loyalty And Customer Obsession

Aprimo Streamlines Content, Operations, and Planning

Digital Asset Management

A single source of truth for all of your content that will streamline the entire content lifecycle, improve productivity, lower content costs, and create better, on-brand content.

Productivity Management

A work management and collaboration solution that helps simplify and automate all the work and project management required to deliver rich, personalized customer experiences.

Plan and Spend

A planning and budgeting solution that allows you to optimize your marketing and customer experience investments, more effectively plan, and gain visibility into performance insights.

Aprimo gives Salesforce users a digital asset management and work management solution featuring:

Integrated views of past, in-market, and future multi-channel marketing plans
Single, centralized source of truth for approved and enriched campaign content
Collaborative development of campaign and content briefs
All-in-one content review, markup, and approval
AI-powered resource assignment, workflow routing, content tagging, and more

With Aprimo and Salesforce, you’ll digitally transform your entire content operations— from brainstorming and kick-off, through design and delivery of content, all the way to reporting on performance—and create a sustainable and seamless experience across every customer touchpoint.

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The Power of
+

Optimize the full lifecycle of your marketing campaigns from planning through execution.

Create Hyper-Personalized Interactions

Expand your ability to create metadata-enriched content that powers each personalized customer segment, journey, and channel.

Faster to Market

Finally connect marketing goals and investment data with customer and campaign data for robust performance insights.

Deliver Consistent, Rich Brand Experience

Ensure you’re only using up-to-date, brand-consistent content that will amplify your message and maximize your marketing efforts.

Get More Value from Your Content

Efficiently create and reuse content across the customer experience, making customer engagement easier, more effective, and cheaper.

Eliminate Siloed Work

Bring multi-channel and email marketers together with marketing strategy, content, creative, and leadership teams.

Manage Customer Journeys Across Channels

Orchestrate and coordinate exceptional customer journeys in every channel—and with personalized interactions.

Learn more about Aprimo + Salesforce

Aprimo-Salesforce Connector for Campaign Sync Datasheet

Datasheet: Salesforce Connector for Campaign Sync

Sync Aprimo campaign plans with your Salesforce Campaigns for at-a-glance visibility, better alignment, and stronger campaign performance insights.

Aprimo-Salesforce Connector for Einstein Content Selection Datasheet

Datasheet: Salesforce Connector for Einstein Content Selection

Quickly and easily curate content and metadata from Aprimo DAM for Einstein Content Selection to power real-time customer personalization.

Aprimo-Salesforce Connector for Tableau Datasheet

Datasheet: Tableau

Elevate your solution and go beyond traditional reporting with the power of Tableau to deliver data-driven insights from Aprimo.

Aprimo + Salesforce

Salesforce lets you reach each of your customers with the right message at the right time. Aprimo ensures those messages feature your very best content without breaking your content budget or burning out your teams.

With Aprimo and Salesforce, you can market with confidence knowing you’re faster than your competition, delivering exceptional customer engagements every time, and that your marketing strategy and your customer journeys are completely aligned.

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