Aprimo

Channel & Community Management

With Channel and Community Management, brands can build their unique channel ecosystem and enable access, target communications and control exactly how funds, content, and leads are distributed to their channel. Brands are able to track and manage their partner relationships and their channel’s marketing activities and results. In addition, brands can nurture partner engagement and encourage participation with to-partner marketing, including email capabilities, automated communications, social functionality, and in-app and mobile notifications.

Content & Campaign Management

With Content and Campaign Management, you can enable even your most novice partners to market like a pro. The integrated marketing engine streamlines the marketing process and enables the controlled, at scale execution of campaigns consisting of direct marketing, syndicated web content, brand assets, and digital advertising via desktop or mobile app. Partners can co-brand and customize campaigns and downloadable content to make your brand-approved content their own.

Funds Management

Funds Management allows you to integrate channel funding into the marketing process for simplified execution of pre-approved marketing campaigns with complete visibility to fund usage and results. With Funds Management, you can fully or partially fund campaigns using co-op MDF, or discretionary marketing spend, enable self-funding and/or even tie funds to specific partners and uses. By putting your money where your marketing is, you not only make marketing easier for partners, but you can finally put an end to misused and wasted funds.

Lead Management

Distributed Marketing equips your partners with the tools they need to generate, manage, and convert leads to sales. Data and leads can be pushed to partners or pulled from a central database with configurable rules to govern access and usage. Leads can be synced between partners and their brands, giving you line of sight into your channel pipeline so you can properly forecast and measure performance.

Insights

Even when you have hundreds or thousands of partners throughout the world executing marketing on your behalf, you can still close the loop on your distributed marketing efforts with Aprimo Distributed Marketing. Monitor campaign performance, community health, fund usage, lead status, and channel trends with dashboards and detailed reports or leverage the robust business intelligence module to build custom reports and dashboards to measure what matters to your organization. With Distributed Marketing, you have line of sight into activities and results at every level of distribution, allowing you to truly optimize the return on your channel marketing investment.