Drive Growth With Local & Channel Marketing

Distributed Marketing

Enterprise brands with a distributed model have unique challenges in growing their business through local marketing partners. They require a unique set of tools and capabilities to tap into their local expertise and knowledge at scale. Aprimo Distributed Marketing is the most comprehensive SaaS platform that makes it easy to set up customizable content experiences by local marketing member or channel partner, centrally execute high performing digital marketing campaigns on-behalf-of your local team or partner, and optimize your marketing dollars to maximize return on investment.

Drive Growth With Local & Channel Marketing

Distributed Marketing

Experience Aprimo Distributed Marketing

Enterprise brands with a distributed model have unique challenges in growing their business through local marketing partners. They require a unique set of tools and capabilities to tap into their local expertise and knowledge at scale. Aprimo Distributed Marketing is the most comprehensive SaaS platform that makes it easy to set up customizable content experiences by local marketing member or channel partner, centrally execute high performing digital marketing campaigns on-behalf-of your local team or partner, and optimize your marketing dollars to maximize return on investment.

Aprimo was recognized as a leader in Through-Channel Marketing Automation.

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Key Benefits

Drive Revenue with Proxy and Local Marketing Efforts

Scale with centrally executed or self-service local marketing campaigns.

Deliver On–Brand, Local Content

Enable consistent local execution of omni-channel campaigns and content at scale.

Optimize Funding for Local Marketing

Increase ROI, distribute funds, and gain visibility for local fund utilization.

Local Engagement

Connect your entire marketing ecosystem to increase engagement with local marketers and channel partners, and drive new revenue opportunities together.

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  • Leverage your Distributed Marketing rules engine to automatically distribute content and omni-channel campaigns for swift execution of local marketing. Precision Connect also enables enterprises to share their marketing funds and leads with local marketers.

  • Aprimo Distributed Marketing’s engagement feature provides all the tools for enterprises to engage local marketers. Whether it’s providing do-it-yourself campaigns, do-it-for-me execution of marketing or full turn-key on-behalf-of marketing, enterprises can increase local adoption of brand-compliant local marketing.

  • Centrally manage marketing campaigns on-behalf-of your local entities or channel partners at scale in minutes.

Leverage your Distributed Marketing rules engine to automatically distribute content and omni-channel campaigns for swift execution of local marketing. Precision Connect also enables enterprises to share their marketing funds and leads with local marketers.

Aprimo Distributed Marketing’s engagement feature provides all the tools for enterprises to engage local marketers. Whether it’s providing do-it-yourself campaigns, do-it-for-me execution of marketing or full turn-key on-behalf-of marketing, enterprises can increase local adoption of brand-compliant local marketing.

Centrally manage marketing campaigns on-behalf-of your local entities or channel partners at scale in minutes.

Local Marketing Automation

Manage your brand and easily deliver consistent and compliant local experiences across all your channels. Aprimo’s automated execution keeps it simple for your local entities to execute marketing programs and provides you the analytics you need for data-driven management.

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  • Create pre-packaged, multi-tactic marketing programs for the local level to launch professional, integrated marketing campaigns and nurture programs in just a few clicks.

  • Instantly transform your local marketers into digital marketers at scale by providing easy-to-execute, omni-channel marketing tactics including email, digital advertising, content syndication, video, and telemarketing.

  • Enable the local level to automatically customize marketing and sales collateral to download as print-ready PDFs or seamlessly send to a printer for fulfillment.

  • Aprimo’s Distributed Marketing local advertising and smart microsite management technologies enable enterprises to centrally optimize in-market campaigns at scale to maximize local marketing ROI.

  • Distributed Marketing simplifies local execution and automatically provides brands visibility to campaign performance with robust business intelligence dashboards and reports.

Create pre-packaged, multi-tactic marketing programs for the local level to launch professional, integrated marketing campaigns and nurture programs in just a few clicks.

Instantly transform your local marketers into digital marketers at scale by providing easy-to-execute, omni-channel marketing tactics including email, digital advertising, content syndication, video, and telemarketing.

Enable the local level to automatically customize marketing and sales collateral to download as print-ready PDFs or seamlessly send to a printer for fulfillment.

Aprimo’s Distributed Marketing local advertising and smart microsite management technologies enable enterprises to centrally optimize in-market campaigns at scale to maximize local marketing ROI.

Distributed Marketing simplifies local execution and automatically provides brands visibility to campaign performance with robust business intelligence dashboards and reports.

Content Management

Empower your local marketing resources or channel partners to create engaging customer experiences powered by co-branded or locally customized content from centrally managed templates.

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  • Brands can fully self-administer and manage all marketing tactics. Our smart microsite technology enables you to configure rich microsites with dynamic content relevant for local marketers.

  • Personalize local entity microsite content by leveraging Aprimo Precision Connect technology. Easily update in-market content and reduce administration costs.

  • Provide advanced nurture programs for your local entities to manage the buyers’ journey and the sales management/integrations to close opportunities.

  • Corporate teams can help the local level automatically qualify and prioritize leads.

Brands can fully self-administer and manage all marketing tactics. Our smart microsite technology enables you to configure rich microsites with dynamic content relevant for local marketers.

Personalize local entity microsite content by leveraging Aprimo Precision Connect technology. Easily update in-market content and reduce administration costs.

Provide advanced nurture programs for your local entities to manage the buyers’ journey and the sales management/integrations to close opportunities.

Corporate teams can help the local level automatically qualify and prioritize leads.

Funds Management

Get the most out of your local marketing funds while distributing them to local entities and directing them to programs that make sense for your business goals.

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  • Fully or partially fund campaigns with co-op or market development funds (MDF). Enable self-funding, or tie funds to specific local entities or programs to get focused results from your investments.

  • Reduce operating expenses by allowing local entities to leverage your distributed funds directly from their ‘wallets’ (funding sources) or their credit card to pay for marketing programs.

  • Leverage Aprimo’s on-demand or reimbursement claim workflows to manage funds with local entities.

Fully or partially fund campaigns with co-op or market development funds (MDF). Enable self-funding, or tie funds to specific local entities or programs to get focused results from your investments.

Reduce operating expenses by allowing local entities to leverage your distributed funds directly from their ‘wallets’ (funding sources) or their credit card to pay for marketing programs.

Leverage Aprimo’s on-demand or reimbursement claim workflows to manage funds with local entities.

Trusted by Our Customers

We've given our agents a tool that's easy to use. It's the most user friendly of all the platforms we looked at."

Amy Bailey, Vice President of Marketing | Telarus

The investment is worthwhile. It increases the mindshare that our agents are thinking about us more because we are providing this service."

Sean Goines, Marketing Manager | Telarus

The benefit of Aprimo Distributed Marketing is the speed-to-market in which we can launch a campaign."

Jeannie Erli, Carrier Services Director | Copper State Communications

Aprimo Distributed Marketing Brochure

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Learn More about Aprimo Distributed Marketing

Telarus Success Story
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Maximize the Return on your Channel Marketing Investment
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On-Demand Webinar: ABM Lead Acceleration Through Channel Marketing Webinar
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