The Forrester Wave™: Through-Channel Marketing Automation, Q2 2018
Amplify your marketing voice through your partners
Take your brand and channel performance to the next level by marketing to, through, and for your distributed partners.
Distributed Marketing brings together the content, campaigns, funds, and data with the right tools to make the process simple and seamless for brands and partners. With our powerful platform, brands empower their entire marketing ecosystem to effectively and efficiently market and drive business at scale.
Our solution also gives partners the visibility and access they need to run successful campaigns. Check out this video to learn how both partners and administrators use Distributed Marketing for all their channel activities.
Amplify your marketing voice through your partners
Deliver a consistent brand experience across touch points
Increase partner engagement and productivity
Gain control, transparency, and visibility to channel marketing
Maximize the ROI on your distributed marketing efforts
Channel & Community Management
With Channel and Community Management, brands can build their unique channel ecosystem and enable access, target communications and control exactly how funds, content, and leads are distributed to their channel. Brands are able to track and manage their partner relationships and their channel’s marketing activities and results. In addition, brands can nurture partner engagement and encourage participation with to-partner marketing, including email capabilities, automated communications, social functionality, and in-app and mobile notifications.
Content & Campaign Management
With Content and Campaign Management, you can enable even your most novice partners to market like a pro. The integrated marketing engine streamlines the marketing process and enables the controlled, at scale execution of campaigns consisting of direct marketing, syndicated web content, brand assets, and digital advertising via desktop or mobile app. Partners can co-brand and customize campaigns and downloadable content to make your brand-approved content their own.
Funds Management allows you to integrate channel funding into the marketing process for simplified execution of pre-approved marketing campaigns with complete visibility to fund usage and results. With Funds Management, you can fully or partially fund campaigns using co-op MDF, or discretionary marketing spend, enable self-funding and/or even tie funds to specific partners and uses. By putting your money where your marketing is, you not only make marketing easier for partners, but you can finally put an end to misused and wasted funds.
Distributed Marketing equips your partners with the tools they need to generate, manage, and convert leads to sales. Data and leads can be pushed to partners or pulled from a central database with configurable rules to govern access and usage. Leads can be synced between partners and their brands, giving you line of sight into your channel pipeline so you can properly forecast and measure performance.
Even when you have hundreds or thousands of partners throughout the world executing marketing on your behalf, you can still close the loop on your distributed marketing efforts with Aprimo Distributed Marketing. Monitor campaign performance, community health, fund usage, lead status, and channel trends with dashboards and detailed reports or leverage the robust business intelligence module to build custom reports and dashboards to measure what matters to your organization. With Distributed Marketing, you have line of sight into activities and results at every level of distribution, allowing you to truly optimize the return on your channel marketing investment.
Distributed marketing is a model adopted by organizations who have both a central (corporate) marketing function as well as local (distributed) marketing functions. Find out how Aprimo can help you!
Aprimo Distributed Marketing, formerly Revenew, is a through-channel marketing automation platform that brings control, transparency, and enterprise-class capabilities to local marketers of distributed organizations and their respective channel programs.
"I can’t imagine any brand that would not want to participate with Aprimo Distributed Marketing. It’s a seamless and effective way to help dealers promote themselves and the brand—and we all know that we need the dealers to be effectively promoting themselves to keep specialty brands alive."
"Thanks to Aprimo Distributed Marketing, we’ve been able to present a total solution to key audiences and have allowed the VARs to market at the local level. We now have more satisfied customers and happy resellers."
"Working with Aprimo Distributed Marketing is a no brainer. Aprimo is a one-stop marketing resource for our dealers. They can provide everything from complete, integrated marketing programs to specialized help on one off projects. Many of our dealers simply can’t afford to hire their own marketing teams, and Aprimo lets our dealers find and use the branded, professional campaigns they need to be successful in selling our products.”
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