Aprimo’s Experience Command Center has the integrated marketing management solutions you need!
Gain insight and control of your marketing operations, content, assets, projects, budgets, team, and more.
Drive Richer Customer Experiences with Aprimo Marketing Management Software
Aprimo’s Experience Command Center provides integrated marketing management software that gives you complete oversight.
Manage your marketing better with a 360-degree view of operations, content, assets, projects, budgets, team, performance, and more. Deliver impactful customer experiences across your enterprise with marketing operations software that puts you in complete control.
Learn more about the core elements of our marketing management software.
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Digital Asset Management (DAM)
Aprimo Digital Asset Management (DAM) helps enterprise marketers create and manage engaging brand content. This way, you can deliver on-brand, omnichannel customer experiences at scale.
Our DAM system is more than just a place to store brand assets. Collaborate with internal team members and external partners to create and approve digital content. Better manage marketing content across its lifecycle. Access and update marketing assets in real time, and improve speed to market for your marketing campaigns.
Productivity Management
Aprimo Productivity Management enables enterprise marketing teams to simplify and automate collaboration. This streamlines approval processes and increases the speed to market for your campaigns.
This enterprise marketing project management software will help you track projects from start to finish. Maximize budgets, people, resources, content, and your brand value throughout the content lifecycle.
Aprimo AI-powered workflows automate task routing, reviews and approvals, and create self-populating agile boards. The results are speedy delivery, brand and content consistency, and impactful customer experiences.
Aprimo Plan & Spend
Aprimo Plan & Spend helps enterprise marketing departments better manage their financial investments.
Our marketing plan software empowers you to easily estimate, configure, and visualize budgets. This way, you’ll be sure to properly allocate spend to meet your enterprise goals. Gain data-driven insights into budgets and actual spend against marketing performance. Drive more effective ROI calculations and improved marketing operations.
Campaign
Aprimo Campaign empowers marketing teams to better target prospects and customers with the best campaigns and offers. By better managing your marketing campaigns, give your audience the best customer experiences with your brand.
Create targeted customer lists, assign offers to segments, and deliver your message through any marketing channel: email, direct mail, phone, social, and more. Our advanced segmentation features securely query your data in place wherever it rests—on-premise, hosted, or in the cloud. This allows your organization to better target prospects and customers with the best campaigns and offers throughout their customer journey.
Distributed Marketing
Aprimo Distributed Marketing makes it easy for enterprise marketers with local marketing teams and channel partners to grow their businesses in-market without sacrificing brand quality or spend efficiency.
Our comprehensive SaaS platform makes it easy to speed up approval processes for national campaigns with local presence. Use this marketing operations platform to provide approved content experiences that your local marketing team members or channel partners can customize. Then, centrally execute high-performing digital marketing campaigns across locations and geographies. Optimize your marketing dollars and maximize return on investment.