Drive Richer Customer Experiences with Aprimo Marketing Management Software

Aprimo’s Experience Command Center provides integrated marketing management software that gives you complete oversight.

Manage your marketing better with a 360-degree view of operations, content, assets, projects, budgets, team, performance, and more. Deliver impactful customer experiences across your enterprise with marketing operations software that puts you in complete control.

Learn more about the core elements of our marketing management software.

Take a 10-Minute Product Tour

Our marketing operations platform includes products that cover everything you need.

Digital Asset Management

To organize and access brand content in multiple formats across various channels and team.

Productivity Management

Marketing resource management for both internal team members and external partners & agencies.

Plan & Spend

Marketing financial management tools to help you keep track of budget allocations and actual spend.


Help your teams collaborate, stay focused, and deliver marketing campaigns that drive results.

Distributed Marketing

From audience segmentation to partner coordination and through-channel marketing automation.

Like what you see? Get more information from our 10 Minute Product Tours

Take a 10 minute product tour of Aprimo's DAM

Digital Asset Management Product Tour

See how a disparate marketing team uses Aprimo DAM to streamline and orchestrate all the work in creating, enriching, managing, and delivering the right content, at the right time to ensure an exceptional customer journey.

Take a 10 minute product tour of Aprimo's Work Managemnt solution.

Work Management Product Tour

Watch how Aprimo Productivity Management allows marketing teams to streamline operations to get to market faster than the competition—beginning with planning and resourcing initiatives, through work management, and enrichment of content for delivery into execution channels.

Aprimo’s Experience Command Center has the integrated marketing management solutions you need!

Gain insight and control of your marketing operations, content, assets, projects, budgets, team, and more.