Salesforce + Aprimo: Collaborate across the entire campaign lifecycle

The partnership between Salesforce and Aprimo creates a complementary, wholistic solution, bringing together Aprimo’s marketing planning, operations, and content solutions with Salesforce’s journey orchestration, messaging, personalization, customer 360, and analytics solutions. Users across the entire campaign lifecycle can collaborate together with data and content flowing seamlessly between Aprimo and Salesforce products.

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