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The Aprimo Blog: Digital Asset Management (DAM) - What It Is and Why You Need It

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What is Digital Asset Management (DAM), and Why Might You Need It?

What is DAM software and what does it do? Brands today have complex media needs, driven in part by buyers’ preferences for rich digital content. In fact, infographics and videos rank among the top five types of media that B2B…

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Deconstructing FDA 2253 Requirements and What That Means for the Content Lifecycle

Deconstructing FDA 2253 Requirements and What That Means for the Content Lifecycle

Your Dam Isn’t Just an Image Library

Your Dam Isn’t Just an Image Library

AI—More than just another piece of tech
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AI—More than just another piece of tech

Content Operations: Scaling Personalization
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Content Operations: Scaling Personalization

Content Intelligence: Modern Marketing Demands It
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Content Intelligence: Modern Marketing Demands It

Like Peanut Butter and Jelly: DAM & PIM Complement, Not Replace, One Another
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Like Peanut Butter and Jelly: DAM & PIM Complement, Not Replace, One Another

Addressing Spend Optimization Challenges

Addressing Spend Optimization Challenges

Structure: A Core Ingredient for High Performing Agile Marketing Teams
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Structure: A Core Ingredient for High Performing Agile Marketing Teams

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