ABM Lead Acceleration Through Channel Marketing
Jan. 30, 2019 10am-11am CST

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Learn how to accelerate your leads and turn them into opportunities

Join us to discover how you can use both strategy and technology to quickly create engaging ABM channel marketing campaigns that allow customers to move through the buyer’s journey. In this webinar, we’ll discuss:

  • Fundamentals of ABM in the channel
  • Content strategy and journeys that help maximize customer engagement
  • How customers can self-identify as opportunities
  • How to shorten the sales cycle with technology features such as prescriptive programs, nurture automation, and CRM integration

Learn how to accelerate your leads and turn them into opportunities

Join us to discover how you can use both strategy and technology to quickly create engaging ABM channel marketing campaigns that allow customers to move through the buyer’s journey. In this webinar, we’ll discuss:

  • Fundamentals of ABM in the channel
  • Content strategy and journeys that help maximize customer engagement
  • How customers can self-identify as opportunities
  • How to shorten the sales cycle with technology features such as prescriptive programs, nurture automation, and CRM integration

Speakers

Speakers

Brian Johnson
Senior Consultant

Brian Johnson is the Digital Marketing Lead for Audienz. His team manages through-channel and direct marketing campaigns for technology companies.

Brian has spent the past 17 years working on all phases of technical content development, including strategy, PM, writing, editing, localization, product integration, marketing, and release management.

Brian enjoys finding the secrets that make campaigns successful, creating technology content that is relatable, and executing campaigns that resonate.

Brian Johnson
Senior Consultant

Brian Johnson is the Digital Marketing Lead for Audienz. His team manages through-channel and direct marketing campaigns for technology companies.

Brian has spent the past 17 years working on all phases of technical content development, including strategy, PM, writing, editing, localization, product integration, marketing, and release management.

Brian enjoys finding the secrets that make campaigns successful, creating technology content that is relatable, and executing campaigns that resonate.

Pam Quicker
VP Product Management

Pam Quicker leads product strategy and development for Aprimo’s Distributed Marketing platform, the leading through-channel marketing automation platform.

Pam brings a unique diverse background with 35+ years of demonstrated leadership in product strategy and innovation, software development, customer success, sales and account management, business operations, and supply chain operations.

She is passionate in working with customers to leverage technology solutions to address their business challenges.

Pam Quicker
VP Product Management

Pam Quicker leads product strategy and development for Aprimo’s Distributed Marketing platform, the leading through-channel marketing automation platform.

Pam brings a unique diverse background with 35+ years of demonstrated leadership in product strategy and innovation, software development, customer success, sales and account management, business operations, and supply chain operations.

She is passionate in working with customers to leverage technology solutions to address their business challenges.

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