Modular Content for DAM
Accelerating Personalized Customer Experiences
Duration: 1 hour
Customers today demand personalized experiences at every touchpoint. With the Covid-19 global pandemic only accelerating the demand for these highly relevant digital experiences, there’s new pressure on DAM professionals to create more efficient content operations practices.
The solution? Modular content strategies. Implementing modular, reusable content blocks gives companies the power to create, use, and repurpose content across channels.
- Get to market faster
- Quickly scale personalization initiatives
- Use the content you already have to create new experiences
VP, Product Management Smart Content Hub
Petra focuses on product strategy for the Aprimo Content Cloud and is driving Aprimo’ s practical artificial intelligence (AI) solutions. She has been active in product visioning and product management most of her career, as she was part of the ADAM Software management team has prior experience managing packaging software solutions at Artwork Systems.
Senior Director of Product Marketing
Anjali is the Senior Director of Product Marketing at Aprimo. She previously spent 8 years as an industry analyst at Forrester Research. She is an industry expert in MarTech and eCommerce, having been cited by publications like The Wall Street Journal, AdAge, CIO Magazine, and The Economic Times.