Digital Asset Management
Manage content planning, creation, and distribution all in one place to get on-brand, personalized customer experiences to market faster.
Productivity Management
Improve productivity and collaboration, increase visibility, and align strategies with business objectives in real time to move your brand forward.
Plan & Spend
Track, measure, and optimize your marketing spend and performance with planning, budgeting, and expense management tools all in one place.
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Explore partner apps, connectors, tools, and templates that expand the capabilities of the Aprimo platform.
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The Definitive Guide to Content Operations
Everything you need to know about content ops and how it helps drive personalized CX at scale.
Discover Aprimo's Content360°
Get a single view into strategy, planning, execution, review, and delivery across all teams and locations in real time.
Marketing Cheat Codes Podcast
Join industry luminaries and DAM experts on how they beat Marketing: the game that never ends. New episodes every other week!
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inriver + Aprimo Connector
Solution Brief
Bridge the Product and Content Gap
The Aprimo DAM and inriver (PIM) integration synchronize content and product information, enabling merchants, marketers, and digital teams to easily find, manage, enrich, and syndicate your product content and information across all channels.
- Deliver Richer Product Experiences - Automatically synchronize data between Aprimo and inriver to enrich product information.
- Get One Source of Truth - Automate the entire content lifecycle from idea to creation, delivery, and retirement.
- Optimize Collaboration - Empower eCommerce, customer experience, and digital teams to work together.
Here’s How it Works
The Aprimo + inriver Connector is an opensource connector with a list of best practices for implementation, making it easier than ever to search, find, produce, manage, enrich, distribute, and syndicate your product content and information across all channels.
Link Assets
Automatically link your Aprimo assets to their corresponding inriver products (such as products or items) and view them within inriver. Asset usage tracking information is sent to Aprimo so users can see where the product imagery is being used within inriver, and the user can deep link to the product in inriver.
Synchronize Metadata
Automatically trigger imports, updates, and content synchronization from Aprimo to inriver. For example, product information updates made in inriver, such as metadata and product data, are automatically reflected in Aprimo for better searchability.
Robust Documentation
Extensive developer documentation is available to support digital development teams.
