Digital Asset Management
Manage content planning, creation, and distribution all in one place to get on-brand, personalized customer experiences to market faster.
Productivity Management
Improve productivity and collaboration, increase visibility, and align strategies with business objectives in real time to move your brand forward.
Plan & Spend
Track, measure, and optimize your marketing spend and performance with planning, budgeting, and expense management tools all in one place.
Marketplace
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Aprimo Plan & Spend
Product Brief
Accelerate & Improve Marketing Performance
Aprimo Plan & Spend helps organizations accurately measure spend and optimize marketing performance with planning, budgeting and expense management –all in one place.
- Planning - Ensure that time and money are being spent on marketing activities that align with objectives and fit into your budget.
- Budget & Spend - Gain real-time visibility into budgets & spend–in every currency–for all marketing programs and activities.
- Insights - Gain robust insights into all of your investments so you can quickly adjust plans to meet market and customer demands.
Optimize Marketing Investments
Aprimo Plan & Spend provides marketers with the transparency and flexibility they need to maximize investments and optimize return on effort:
- Global Visibility & Alignment - A global, 360-degree view from planning through spend to ensure strategic alignment with enterprise goals
- Global Spend Management - A comprehensive and focused solution that automates planning, budgeting, and spend management
- Improve Marketing Performance - More accurate return on effort calculations to enable optimized marketing investments
Benefits
Streamline Planning
Automate and align planning and budgets.
- Budget Allocation –Automate annual and quarterly budgeting processes via a top-down distribution of funds or bottom-up aggregation of proposals.
- Aligned Objectives – Establish and align marketing objectives to corporate priorities and measure their impact across all activities.
- ERP Connector – Keeping expenses in sync with Enterprise Financial Systems enables a marketing-focused view of spend in Aprimo.
Monitor Spend
Gain visibility into all spend in a single place.
- Visual Spend Insights – Manage all spend in one place, from expenses to commitment, actuals to purchase orders, vendor management, and invoices.
- Global Spend Manager – Manage all global budgets at the expense level with features like variable exchange rates.
- Offer Manager – Manage and track offers and incentives across all promotion types and channels.
Optimize Performance
Measure how investments drive performance to justify spend.
- Real-Time Visibility – Gain real-time visibility into spend, including vendor spend, to better optimize and allocate budget.
- Forecast – Visually compare real-time activity spend with predicted spend to identify areas of potential underspend and overspend.
- ROE Modeling – Enable more accurate return on effort planning by combining marketing spend and operations data with marketing performance data.