Aprimo Plan & Spend

Accelerate & Improve Marketing Performance

Aprimo Plan & Spend helps organizations accurately measure spend and optimize marketing performance with planning, budgeting and expense management ?all in one place.

• Planning – Ensure that time and money are being spent on marketing activities that align with objectives and fit into your budget.
• Budget & Spend – Gain real-time visibility into budgets & spend?in every currency?for all marketing programs and activities.
• Insights – Gain robust insights into all of your investments so you can quickly  adjust plans to meet market and customer demands. 

Optimize Marketing Investments

Aprimo Plan & Spend provides marketers with the transparency and flexibility they need to maximize investments and optimize return on effort:

• Global Visibility & Alignment – A global, 360-degree view from planning through spend to ensure strategic alignment with enterprise goals
• Global Spend Management – A comprehensive and focused solution that automates planning, budgeting, and spend management
• Improve Marketing Performance – More accurate return on effort calculations to enable optimized marketing investments

Benefits

Streamline Planning

Automate and align planning  and budgets.

• Budget Allocation ?Automate annual and quarterly budgeting processes via a top-down distribution of funds or bottom-up aggregation of proposals.
• Aligned Objectives ? Establish and align marketing objectives to corporate priorities and measure their impact across  all activities.
• ERP Connector ? Keeping expenses in sync with Enterprise Financial Systems enables  a marketing-focused view of spend in Aprimo.

Monitor Spend

Gain visibility into all spend in a single place.

• Visual Spend Insights ? Manage all spend in one place, from expenses to commitment, actuals to purchase orders, vendor management, and invoices.
• Global Spend Manager ? Manage all global budgets at the expense level with features like variable exchange rates.
• Offer Manager ? Manage and track offers and incentives across all promotion types and channels.

Optimize Performance

Measure how investments drive performance to justify spend.

• Real-Time Visibility ? Gain real-time visibility into spend, including vendor spend, to better optimize and allocate budget.
• Forecast ? Visually compare real-time activity spend with predicted spend to identify areas of potential underspend  and overspend.
• ROE Modeling ? Enable more accurate return on effort planning by combining marketing spend and operations data with marketing performance data.