Digital Asset Management
Manage content planning, creation, and distribution all in one place to get on-brand, personalized customer experiences to market faster.
Productivity Management
Improve productivity and collaboration, increase visibility, and align strategies with business objectives in real time to move your brand forward.
Plan & Spend
Track, measure, and optimize your marketing spend and performance with planning, budgeting, and expense management tools all in one place.
Marketplace
Explore partner apps, connectors, tools, and templates that expand the capabilities of the Aprimo platform.
Featured
The Definitive Guide to Content Operations
Everything you need to know about content ops and how it helps drive personalized CX at scale.
Take the Content Maturity Assessment
Asses your organization's content maturity and get a roadmap for driving better content decisions.
Marketing Cheat Codes Podcast
Join industry luminaries and DAM experts on how they beat Marketing: the game that never ends. New episodes every other week!
Akeneo + Aprimo Connector
Solution Brief
Deliver Richer Customer Experience
Stay on top of changing channel demands by combining quality product data intelligence with rich content insights. The Akeneo and Aprimo Connector allows you to easily produce, find, manage, enrich, syndicate, and optimize all your product-related content, linking them instantly to the latest, accurate product descriptions across all channels and locales. By combining Akeneo and Aprimo, accelerate your product media supply chain to bring compelling product stories to life and provide a scalable, friction-free path to purchase.
- Omnichannel Product and Catalogue Management - Seamlessly connect digital assets and product data, increasing quality and consistency across all products for experiences that drive discoverability and engagement.
- Always On-Brand, Compliant, & Optimized - Maintain complete control of products with a single version of data and content while delivering optimized assets by channel/device.
- Actionable Data as You Need It - Leverage contextual and relevant product data quality insights & content performance, and engagement metrics.
Here’s How It Works
Know what product experiences get conversions
With Aprimo and Akeneo, you will have all the data you need to track which campaigns and experiences produce the best results for conversions, allowing you better insights to create more high-converting campaigns and content in the future.
Learn what experiences need to be optimized
Knowing what converts is great, but you’ll also gain valuable insight into lower-hanging fruit, like updating existing assets to suit the needs of your target demographic better. This will allow you and your team to quickly and easily optimize content for better conversion rates.
Understand which experiences need to be changed completely
Finally, you can understand what isn’t working and stop spending time, money, and resources on your campaigns that don’t produce conversions.
