Digital Asset Management
Manage content planning, creation, and distribution all in one place to get on-brand, personalized customer experiences to market faster.
Productivity Management
Improve productivity and collaboration, increase visibility, and align strategies with business objectives in real time to move your brand forward.
Plan & Spend
Track, measure, and optimize your marketing spend and performance with planning, budgeting, and expense management tools all in one place.
Marketplace
Explore partner apps, connectors, tools, and templates that expand the capabilities of the Aprimo platform.
Featured
The Definitive Guide to Content Operations
Everything you need to know about content ops and how it helps drive personalized CX at scale.
Take the Content Maturity Assessment
Asses your organization's content maturity and get a roadmap for driving better content decisions.
Marketing Cheat Codes Podcast
Join industry luminaries and DAM experts on how they beat Marketing: the game that never ends. New episodes every other week!
A Guide to Making the Business Case for DAM
Ebook
Not sure how to make the business case for Digital Asset Management software? Our ebook has all you need to sway stakeholders, so you can begin scaling personalized content experiences like never before.
If you’re sold on Digital Asset Management, you’re not alone. According to Forrester, 73% of decision-makers surveyed turned to DAM to manage rich media content.* With DAM by your side, you’ll get faster approvals, shortened review times, and quicker launches.
There’s just one hurdle standing in your way: stakeholders. If you’re going to convince them that digital asset management is worth the time and money, you’ll need a proven game plan. Our ebook is the definitive guide to making your case for investing in DAM.
The ebook covers the critical steps to selling your stakeholders on DAM software. Top highlights include:
- How to present your argument for Digital Asset Management
- The many business-boosting benefits of DAM software
- A quick recap on how DAM software works
- How to calculate DAM ROI
Ready to get the greenlight on DAM so you can optimize your content ops from top to bottom? Download our free ebook.
*Forrester Trend Report: PIM and DAM are The Power Couple for Your Content Strategy, 2022.