Test drive the best DAM in the business.

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Digital Asset Management

Manage content planning, creation, and distribution all in one place to get on-brand, personalized customer experiences to market faster.

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Productivity Management

Improve productivity and collaboration, increase visibility, and align strategies with business objectives in real time to move your brand forward.

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Plan & Spend

Track, measure, and optimize your marketing spend and performance with planning, budgeting, and expense management tools all in one place.

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Explore partner apps, connectors, tools, and templates that expand the capabilities of the Aprimo platform.


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The Definitive Guide to Content Operations

Everything you need to know about content ops and how it helps drive personalized CX at scale.

Take the Content Maturity Assessment

Asses your organization's content maturity and get a roadmap for driving better content decisions.

Marketing Cheat Codes Podcast

Join industry luminaries and DAM experts on how they beat Marketing: the game that never ends. New episodes every other week!

About Us
‹ Resource Library

A Guide to Making the Business Case for DAM


Not sure how to make the business case for Digital Asset Management software? Our ebook has all you need to sway stakeholders, so you can begin scaling personalized content experiences like never before.

If you’re sold on Digital Asset Management, you’re not alone. According to Forrester, 73% of decision-makers surveyed turned to DAM to manage rich media content.* With DAM by your side, you’ll get faster approvals, shortened review times, and quicker launches.


There’s just one hurdle standing in your way: stakeholders. If you’re going to convince them that digital asset management is worth the time and money, you’ll need a proven game plan. Our ebook is the definitive guide to making your case for investing in DAM.


The ebook covers the critical steps to selling your stakeholders on DAM software. Top highlights include:


  • How to present your argument for Digital Asset Management
  • The many business-boosting benefits of DAM software
  • A quick recap on how DAM software works
  • How to calculate DAM ROI


Ready to get the greenlight on DAM so you can optimize your content ops from top to bottom? Download our free ebook.


*Forrester Trend Report: PIM and DAM are The Power Couple for Your Content Strategy, 2022.


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