Align your marketing plans to organizations within the company and key corporate objectives–with clearly defined metrics and goals to drive accountability and increase awareness.
Organize all brand-related assets in one place and easily communicate with DAM stakeholders on brand standards.
See the bigger picture with a single, integrated view into all planned, in-flight, and in-market marketing activities—whether they're campaigns, customer experiences, or content.
Benefit from an automated budget planning that is distributed and role-based.
Keep your bottom-up activity forecasts easily updated, consider forecast snapshots to capture overall forecast landscape at specific points in time, reallocate funds consistently, and maintain strategic allocation targets.
Manage all global budgets at the expense level with features like variable exchange rates.
Connect marketing investment data with marketing performance data to quickly and accurately calculate marketing return on effort (ROE).
Connect Marketing Planning and Operations to Campaigns.
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Use Tableau to create a powerful analytics experience.