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Aprimo Appoints Erik Huddleston as New Chief Executive Officer

Veteran tech executive takes over leadership of Aprimo to drive continued innovation and global growth

CHICAGO, IL – July 23, 2020 Aprimo, a leading provider of digital solutions for content, operations and planning, today announced the appointment of Erik Huddleston as its new Chief Executive Officer. Erik is a veteran tech executive with 20 years’ experience who most recently served as President of Cision, a cloud-based communications and PR firm, where he oversaw North American sales, global marketing, product, and development. Erik will draw on his experience to accelerate Aprimo’s global growth and bring continued product innovation to market.

As a seasoned tech veteran, Erik brings a proven track record of putting strategies in place that drive growth, expand strategic partnerships, and accelerate product innovation aligned to customer needs. Erik previously served as CEO of TrendKite, which he led to an acquisition by Cision, where he infused the TrendKite team’s dynamic, fast-paced strategy and technology with the reach and depth of Cision, building on both teams’ dedication to a customer-first approach and leading to a sale of the company for $2.4 billion.

“For years Aprimo has been a leader in work management and digital asset management and has spearheaded the market’s move to the cloud. Aprimo continues to pioneer new developments in artificial intelligence and is trusted by some of the most innovative and respected brands around the world to bring their products and services to market faster than their competition,” said Mr. Huddleston. He added, “I am impressed with the accomplishments of the team to date. I look forward to continuing the company’s industry leadership as there’s no question that Aprimo has the product and talent in place to shape the future of marketing.”

Data-driven to his core, Erik has been a Board Member, Founder, CEO or a senior executive in multiple B2B SaaS sectors including eCommerce, MarTech, Supply Chain, and Payments. He currently serves on the boards of Quantified Communications, an AI-based communications analytics company, and Adthena, a London-based search intelligence company. In addition, he is a member of the board of advisors of Mercury Fund, a VC firm focusing on entrepreneurs and technology innovation originating in the U.S. Midcontinent, and serves as a mentor to Techstars, a leading startup accelerator.

“We’re thrilled to welcome Erik to the Aprimo leadership team as he’s a natural fit for the role and shares our vision for the company. He brings a wealth of experience gained through his distinguished career in the tech industry and is well suited to lead the organization in achieving its next stage of growth and global expansion,” said Matt Johnson, principal at global investment firm Marlin Equity Partners. Aprimo is a portfolio company of Marlin Equity Partners. “The Aprimo story has been nothing short of amazing as the brand has been reestablished with a focus on innovation and customer success, earning it numerous industry accolades across multiple categories, and Erik brings the strategic expertise to build upon these achievements.”

Erik assumes the CEO position immediately. To learn more about Aprimo, please visit Aprimo.com.

About Aprimo

Aprimo provides digital solutions for content, operations, and planning that enable enterprises to optimize their brand experiences and the resources they use to deliver them. Our platform gives enterprises the advantage by streamlining and governing all the behind-the-scenes activities – from ideation to distribution – involved in delivering exceptional brand experiences.

Learn more at Aprimo.com

David Schweer

Aprimo Introduces Actionable Marketing Calendar to Help Brands Get a Comprehensive View into all Planned, In-flight, and In-market Campaigns

Teams can more clearly understand workflows, keep track of overhead, and eliminate marketing busy work.

CHICAGO – June 9, 2021 – Aprimo, a global leader in digital asset management (DAM) and work management solutions, today announced a new marketing calendar that brings broader functionality and additional capabilities to its content operations platform. The Aprimo Marketing Calendar adds an actionable, flexible layer to its work management solution, providing marketers a single, comprehensive view of all projects in production, in flight, and in market.

“Aprimo’s new Marketing Calendar is a game-changer. Not only does it provide marketers the visibility to see all in-flight and in-market campaigns, but it also allows them to take action,” said Bruce Howard, Aprimo Practice Director at EMMsphere. “We’re thrilled that our partner Aprimo is taking the mundane work out of marketing and instead letting marketers now focus on what they do best: creating exceptional customer experiences. EMMsphere, a partner for 18 years, continues to look forward to future innovations from Aprimo.”

In the digital age, managing entire marketing organizations has become both more important and more challenging than in the past. Larger teams that are distributed all over the globe—especially amid the COVID-19 pandemic—require a means for those teams to execute complex marketing plans across channels and localities and to stay on deadline.

“Marketers kind of need a superpower to actually deliver the awesome content experiences that customers these days are expecting to see,” said Anjali Yakkundi, Vice President of Product Marketing at Aprimo. “Aprimo Marketing Calendar gives marketers X-ray vision – they’re now able to see current and upcoming projects, resource assignments, and relevant details about each project, along with parties responsible for delivery, timing, and other key metadata. Marketers can also make changes to projects on the fly, such as reassigning team members and moving dates, directly from the calendar.”

According to the most recent State of the Connected Customer report from Salesforce, 84% of customers say the experience a company provides is as important as its products and services. In order to deliver on those extraordinary expectations, marketing organizations need tools like Aprimo Marketing Calendar that enable collaboration across distributed teams. Kevin Souers, Chief Product Officer at Aprimo, says this new offering gives marketers in any industry the flexibility, power, and transparency they need to get their best marketing campaigns out the

door and to report on results regardless of the size of their company. “It’s not only global companies being challenged to create intimate, personalized experiences for their customers. Creating great content at scale is the gold standard for businesses of all sizes, and they need to localize those experiences for particular markets, and do it all without burning out their teams. Our calendar tool makes all of that easier.”

Aprimo Marketing Calendar is the first of several upcoming releases from Aprimo this year, each of them aimed at giving users more flexibility over their marketing and content operations. “It’s an exciting year for Aprimo. Calendar and other product developments on our roadmap will continue to improve what is already a market-leading content operations solution,” said Aprimo CEO, Erik Huddleston. “We can’t wait to share them with you.”

See the Aprimo Marketing Calendar in action.

About Aprimo

Aprimo is an industry-leader in digital asset management and work management solutions. Its content operations platform provides organizations with a single source of truth to optimize the way they plan, develop, organize, govern, and deliver exceptional brand experiences at scale. Learn more at www.aprimo.com.

Sam Chapman