Breakthrough Webinar Series

Take Control of Your Company’s Digital Transformation

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Break through organizational barriers to digital transformation with our Breakthrough webinar series

Getting every marketing decision maker on board to change your company’s digital strategy can be a huge challenge. To convince those decision makers to embrace digital transformation, you need to frame your vision for change and its payoffs in a way that makes good business sense.

The Breakthrough series of webinars will teach, inspire, and help you to break through barriers to change your organization, and chart a path to successful digital transformation.

Marketing Agility 20/20: An Agile Marketing Retrospective of 2019 and Predictions for 2020

Wednesday, December 18, 2019 | 1:00PM - 2:00 PM CST

In 2019, Agile has been front and center for marketing teams all over the world. But is every team doing Agile right? Join Aprimo's CMO Ed Breault and AgileSherpa's President and Lead Trainer Andrea Fryrear for a retrospective discussion of key Agile learnings from 2019 and what marketers need to stop, start, and continue doing to make Agile work for them in 2020.

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Andrea Fryrear
President and Lead Trainer

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Ed Breault
CMO

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On-demand Webinar: How a Change Agent Transformed Digital Asset Management within CVS Health

Learn how Laura Patterson, Digital Asset Manager at CVS Health, broke through organizational barriers to gain leadership support over an 8-year transformation. She helped CVS Health evolve from using manual, disparate asset management processes to embracing a sophisticated, automated cloud-based solution, enabling more creativity, enhancing visibility across its partner ecosystem, and integrating with marketing operations.

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Uran Kabashi
Manager, Demand Generation Account Based Marketing

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Laura Patterson
Digital Asset Manager

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On-demand Webinar: Marketing Planning and Budgeting? Make Sure Every Dollar Counts

Aprimo & KPMG partnered to uncover the major challenges you face in planning and budgeting. Understand key trends across industries and how leading marketers are adopting more dynamic processes which help ensure every marketing dollar counts.

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Jason Galloway
Managing Director

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Ed Breault
CMO

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On-demand Webinar: The Convergence of DAM and Production Workflow

This session explores how marketing organizations can take a more holistic view of their combined DAM + Workflow capabilities. It also discusses ideas on how a clever combo of DAM + Workflow can improve platform adoption, asset compliance and operational productivity.

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Francisco Ruiz
SVP Advisory Services & Practice Development

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Uran Kabashi
Manager, Demand Generation Account Based Marketing

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On-demand Webinar: Avoiding the Potholes with Marketing Ops: Key Trends for 2020 and Beyond

In this webinar, Jeff Clark of SiriusDecisions and David Schweer of Aprimo share the top trends affecting marketing today to help you effectively plan for 2020, and they reveal what you need to know to get your marketing department 2025-ready.

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Jeff Clark
Research Director, Marketing Operations Strategies

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David Schweer
Director of Product Marketing

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