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Generative Pre-trained Transformer (GPT) models have revolutionized the field of natural language processing by offering state-of-the-art performance in various tasks, such as text generation, translation, summarization, and question-answering. However, to harness the full potential of GPT models for specific tasks or domains, it is essential to adapt them using the right training strategy. Choosing the…

Data librarians do more than set up cloud servers or write access policies. In fast-growing organizations, they harness the full potential of data and tame the chaos of an ever-expanding content collection.  To harness the potential of your internal content, you need a mix of strategy, tools, and insight. If you’re overwhelmed by the start of…

We are thrilled to announce that Aprimo has been named a Platinum Award winner in the 2023 Hermes Creative Awards Competition! Our Summer of DAM Movie Posters won three Platinum Awards in the Social Content Campaign, Marketing/Promotion Campaign, and LinkedIn categories. We launched the Summer of DAM Movie Posters campaign in August 2022 to promote…

AI is rapidly transforming the way we live and work, offering seemingly limitless potential for further advancements. As AI continues to evolve at warp speed, we must consider its potential benefits and challenges and take proactive measures to ensure its development and deployment are aligned with ethical principles. Technology companies have a responsibility to be…

What comes to mind when you think of Agile? Maybe it’s testing, iterations, or continuous improvements. For us, it’s: Andrea Fryrear. She’s the CEO of AgileSherpas, the leading Agile marketing and organizational transformation consulting agency. Andrea shares how to roll-out and sustain a successful Agile transformation. You’ll learn key Agile metrics like cycle time, plus,…

CEO Corner It’s clear that marketing will go all in on generative AI. The opportunity and potential have been well documented. In a recent meeting with my AI team at Aprimo, I asked, “We understand what will get easier. The question is, will anything get harder?” I was amazed that in a few short minutes, I had documented over…

“Publish or perish” doesn’t just apply to academics. To build brand awareness and drive conversion, customers need a steady stream of content published at the right time. It’s vitally important to adhere to an organized schedule, as some studies suggest organized marketers were nearly seven times more likely to report success than their peers.  To…

An Aprimo survey of U.S. managers and executives reveals that using too many apps to simplify your life may reach a point of diminishing returns. Purpose of This Study While frazzled professionals continue to turn to apps like Todoist, Slack, Zoom, and Trello to simplify their busy lives, a new study from Aprimo reveals that…

Picture this: Your boss asks you to build a knowledge management process, from scratch, for the entire organization. No need to hit panic mode — this post demystifies the term and will help you nail that request, if it ever comes up. Joe Hilger, COO of Enterprise Knowledge, shares his cheat codes for knowledge mapping,…