May 18, 2020 | Aprimo Blog
In my last post on the importance of creating structure in Agile marketing, I compared Agile marketing to bread making. Let’s head back into the kitchen for one more post to answer a very common question in both baking bread and automating Agile marketing is “where do I start?”
Let’s get the obvious advice out of the way: pick the right time to begin, start small, and grow big. Just like in baking, don’t try a recipe for the first time on Thanksgiving Day right before your entire family arrives. Try it when there’s no pressure first. Trying out new technology or new strategies in a business setting also means accepting that there are things you don’t know when you’re just kicking off a transformational initiative and understanding that learning in a safe environment is best for you—and your new initiative—long-term. Organizational inertia—better known as “the way we’ve always done things”—is definitely a real obstacle, but that big hurdle can be overcome with the right strategy and proper planning.
To find the starting place that’s right for your business, focus your energy on finding the right projects, gathering the right people to work with before you get started, and having the right perspective:
Here are a few more resources to help you better chart your automation strategy:
Also, a h/t to our wonderful partner AgileSherpas who inspired some of the content in this piece. Most people we talk to are unaware of the role of an ‘Agile Coach.’ Being coached on how to navigate the changes that Agile introduces to your team is also a viable way to get your Agile project off the ground.
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