Best Practices for Reverse Engineering the CX
In my first three blogs of this series on “Are You Prepared for the New Experience Battlefront?” I discussed how digital has transformed and disrupted the experience battlefront by altering: …Read Article
Why New Marketing Tactics and Alliances are Essential to Win the CX Battle
The digital age has transformed how we connect with our customers – the channels we use, the content we create, and the people we need to collaborate with to be …Read Article
Aprimo Blog: How Do You Navigate Changing Terrain and New Enemies?
In my first blog of this series on “Are You Prepared for the New Experience Battlefront?” I discussed the disruption digital marketing has caused to long-standing marketing practices and principles. …Read Article
Blog Series: Are You Prepared for the New Experience Battlefront?
Reverse Engineering the CX to Outmaneuver Competitors and Delight Customers. Digital has transformed the experience battlefront Gaining market share has always been a battle — a battle to outperform, outmaneuver, …Read Article