Content Operations Solutions

Aprimo gives you a complete 360° view of your content operations from idea to experience to transform customer experience and drive valuable, meaningful interactions with your brand. Learn more about our award-winning solutions for Digital Asset Management, Work Management, and Marketing Budget Management.

Digital Asset Management

Centralize all your assets in one place, orchestrate the entire content lifecycle from creation to distribution, and get to market on time and on brand.

Productivity Management

Get a single view into strategy, planning, execution, review, and delivery workflows across all teams and locations in real time to eliminate the work about work.

Plan & Spend

Support all your marketing planning, workflows, financials, and project management needs through one unified view across the entire organization.

Aprimo AI

Accelerate content creation, supercharge asset discoverability, automate asset management, and ensure brand safety and compliance using our state-of-the-art AI. 

Streamline Your Content Strategy

Our AI-powered content operations platform provides a 360° view into content strategy, planning, execution, review, and delivery across all teams and locations in real time to help your teams manage, measure, and monetize your digital assets.

The Leading AI-Powered Content Operations Platform

INTEGRATIONS

Integrate Aprimo Into Your Content Stack

Fast, Flexible, Smart, Scalable – from Optimized Assets to Efficient Content Experience Delivery

49%

Faster Asset Creation

73%

Increased Productivity with Aprimo AI

92%

User Satisfaction Rating on G2

53%

Reduction in Asset Duplication

26%

Faster to Launch Marketing Campaigns

$184K

Annual Savings on Agency Costs From Content Reuse

Fast, Flexible, Smart, Scalable – from Optimized Assets to Efficient Content Experience Delivery

49%

Faster Asset Creation

73%

Increased Productivity with Aprimo AI

92%

User Satisfaction Rating on G2

53%

Reduction in Asset Duplication

26%

Faster to Launch Marketing Campaigns

$184K

Annual Savings on Agency Costs From Content Reuse

Fast, Flexible, Smart, Scalable – from Optimized Assets to Efficient Content Experience Delivery

49%

Faster Asset Creation

73%

Increased Productivity with Aprimo AI

92%

User Satisfaction Rating on G2

53%

Reduction in Asset Duplication

26%

Faster to Launch Marketing Campaigns

$184K

Annual Savings on Agency Costs From Content Reuse

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Shauna Lallatin

Digital Asset Coordinator, Plaid Enterprises

Aprimo’s AI Revolutionizes Asset Findability

“Aprimo’s AI increases the searchability of all our assets. The system reads product labels in images, PowerPoint, PDF, Word, and Excel documents and adds this to metadata so that a single search pulls up all related information. Our assets are quickly findable and available to everyone as soon as they are uploaded.”

Aprimo’s AI Revolutionizes Asset Findability

“Aprimo’s AI increases the searchability of all our assets. The system reads product labels in images, PowerPoint, PDF, Word, and Excel documents and adds this to metadata so that a single search pulls up all related information. Our assets are quickly findable and available to everyone as soon as they are uploaded.”

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Elaine Smith

Marketing Systems Manager, Standard Life

Customized, automated processes streamline content creation.

“Aprimo has helped us address so much: meeting regulatory demands, administering business reviews, managing changes to assets, following processes in a global pandemic, and a lot more.”

Customized, automated processes streamline content creation.

“Aprimo has helped us address so much: meeting regulatory demands, administering business reviews, managing changes to assets, following processes in a global pandemic, and a lot more.”

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Ute Hennig

Collaboration and Communications Advisor, SOS Children’s Villages

We’d be lost without it.

“It’s a state-of-the-art system that’s scalable and flexible. For our fundraising success, it’s crucial to have. We’d be lost without it.”

We’d be lost without it.

“It’s a state-of-the-art system that’s scalable and flexible. For our fundraising success, it’s crucial to have. We’d be lost without it.”

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Rina Mody

Senior Product Analyst, Hachette Book Group

Seamless automation for improved workflows

“Within the Aprimo DAM itself, we now have this very clean one asset system, but when we’re distributing to retail sites, Aprimo will automatically replicate the file using whichever naming convention we need. It’s this beautiful automatic system.”

Seamless automation for improved workflows

“Within the Aprimo DAM itself, we now have this very clean one asset system, but when we’re distributing to retail sites, Aprimo will automatically replicate the file using whichever naming convention we need. It’s this beautiful automatic system.”

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Stacey Hunsdon

Program Manager, MUFG Union Bank

“We use Aprimo as our Marketing project management tool as well as DAM. We had 2 different tools before and were not aligned correctly. We were able to build out our requirements with the Aprimo team to suit our exact needs. We are also able to get things changed as needed in our custom built version.”

“We use Aprimo as our Marketing project management tool as well as DAM. We had 2 different tools before and were not aligned correctly. We were able to build out our requirements with the Aprimo team to suit our exact needs. We are also able to get things changed as needed in our custom built version.”

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Rebecca Watson

Digital Content Manager, The National Park Foundation

Quickly Access Approved DAM Content

“QuickConnect is very easy and simple to use. It seamlessly makes integration happen; it’s like magic.”

Quickly Access Approved DAM Content

“QuickConnect is very easy and simple to use. It seamlessly makes integration happen; it’s like magic.”

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Mihir Shah

Marketing & Advertising Technology Leader, Grainger

Grainger Embraces Digital Tools To Streamline Marketing

“It’s a fully automated, well-oiled integration where we hardly get any errors. We work very closely with Aprimo customer service and the consulting team, but it was a good effort that’s paying dividends for us now.”

Grainger Embraces Digital Tools To Streamline Marketing

“It’s a fully automated, well-oiled integration where we hardly get any errors. We work very closely with Aprimo customer service and the consulting team, but it was a good effort that’s paying dividends for us now.”

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Strategic Marketing Manager, Bank of America

Shortened approval timelines.

“Aprimo MRM software helped us shorten project approval times by 27%, and the modeling capability has helped us make better decisions.”

Shortened approval timelines.

“Aprimo MRM software helped us shorten project approval times by 27%, and the modeling capability has helped us make better decisions.”

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Glenn Hom

Marketing Operations Director, Pacific Life

The entire marketing operations team can focus on doing what they do best.

“Aprimo takes care of the boring, so the design team can focus on the fun.”

The entire marketing operations team can focus on doing what they do best.

“Aprimo takes care of the boring, so the design team can focus on the fun.”

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Kim Adams

Vice President, AIG

Increased efficiency and speed-to market.

“To improve efficiencies and align the way we manage work as an organization, a single Project Management & Workflow solution is a necessity.”

Increased efficiency and speed-to market.

“To improve efficiencies and align the way we manage work as an organization, a single Project Management & Workflow solution is a necessity.”

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Kathy Greene

Business System Analyst, Citizens Bank

Reduced legal review workload by 76%

“When an auditor asks for details about our checking campaign in a particular quarter, I can pull that information up and give them a clean list of all the activities.”

Reduced legal review workload by 76%

“When an auditor asks for details about our checking campaign in a particular quarter, I can pull that information up and give them a clean list of all the activities.”

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Matthew Cox

Marketing Strategy & Planning Manager, YBS

Unlocking Aprimo’s Full Potential: A Winning Partnership

“The Aprimo team has proven themselves to be a true partner with great account support and have helped, supported and advised us on best practice methodology to get the most value from the Aprimo platform.”

Unlocking Aprimo’s Full Potential: A Winning Partnership

“The Aprimo team has proven themselves to be a true partner with great account support and have helped, supported and advised us on best practice methodology to get the most value from the Aprimo platform.”

See how Aprimo can help you unleash the power of content.