What is a SMART DAM? A Deep Dive into Aprimo’s AI-Powered Content Operations Platform
The Digital Asset Management (DAM) system has existed for a while now. The global DAM market was valued at USD 4.22 billion in 2023 and is projected to reach USD 11.94 billion by 2030, growing at a healthy CAGR of 16.2% from 2024 to 2030 (Source: Grand View Research). However, the fast-evolving age of AI
Content at the Speed of Business: Aprimo’s AI-Powered Innovations for 2025
Aprimo’s AI Innovations Are Transforming Content Personalization Today brands are expected to deliver hyper-personalized marketing campaigns at an unprecedented speed. Research from McKinsey shows companies that leverage personalization drive 40% more revenue than those who do not. However, most organizations struggle with inefficient content creation workflows, disorganized asset management, and fragmented personalization strategies. Aprimo announced
The Rise of AI Agents: Transforming DAM and Content Operations in 2025
The Rapid Evolution of AI: Why It Matters for DAM and Content Operations The Artificial Intelligence (AI) landscape is evolving at an unprecedented pace. 73% of CIOs and executives surveyed by Gartner in 2024 said they were increasing their funding for AI. With so much happening, news broadcasters might soon need a dedicated AI news