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Digital Asset Management

Manage content planning, creation, and distribution all in one place to get on-brand, personalized customer experiences to market faster.

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Productivity Management

Improve productivity and collaboration, increase visibility, and align strategies with business objectives in real time to move your brand forward.

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Plan & Spend

Track, measure, and optimize your marketing spend and performance with planning, budgeting, and expense management tools all in one place.

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Explore partner apps, connectors, tools, and templates that expand the capabilities of the Aprimo platform.


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The Definitive Guide to Content Operations

Everything you need to know about content ops and how it helps drive personalized CX at scale.

Take the Content Maturity Assessment

Asses your organization's content maturity and get a roadmap for driving better content decisions.

Marketing Cheat Codes Podcast

Join industry luminaries and DAM experts on how they beat Marketing: the game that never ends. New episodes every other week!

About Us

Aprimo is the Leader in MRM

The Forrester Wave™: Marketing Resource Management, Q3 2022 evaluates the most significant marketing resource management providers to show how each provider measures up and helps marketing professionals select the right one for their needs.

Aprimo delivers a comprehensive, end-to-end MRM solution

Aprimo scores high marks for financial planning and budgeting, project and resource management, and content planning and production capabilities in the MRM category Forrester defines as “evolving into a marketing coordination and ROI powerhouse.”

“Aprimo’s robust MRM suite gives customers a full gamut of financial planning and budgeting, project and resource management, and content planning and production capabilities. Organically-built money management is rare for vendors in this category, but Aprimo delivers."

Aprimo also received the highest possible scores across numerous criteria, including: Security and governance, Innovation roadmap, Partner ecosystem, and Commercial model.

Grab a copy of the report now to see how Aprimo measures up and helps marketing professionals like you.


Test-drive the most comprehensive, end-to-end MRM solution in the market.


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