Test drive the best DAM in the business.

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Digital Asset Management

Manage content planning, creation, and distribution all in one place to get on-brand, personalized customer experiences to market faster.

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Productivity Management

Improve productivity and collaboration, increase visibility, and align strategies with business objectives in real time to move your brand forward.

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Plan & Spend

Track, measure, and optimize your marketing spend and performance with planning, budgeting, and expense management tools all in one place.

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Explore partner apps, connectors, tools, and templates that expand the capabilities of the Aprimo platform.


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The Definitive Guide to Content Operations

Everything you need to know about content ops and how it helps drive personalized CX at scale.

Discover Aprimo's Content360°

Get a single view into strategy, planning, execution, review, and delivery across all teams and locations in real time.

Marketing Cheat Codes Podcast

Join industry luminaries and DAM experts on how they beat Marketing: the game that never ends. New episodes every other week!

About Us

The Forrester Wave™: Marketing Resource Management, Q4 2020

Aprimo MRM Software Is a Forrester Wave Marketing Leader

Find out why Aprimo received the highest scores possible in the brand management, collaboration tools, and budgeting criteria.

Forrester Marketing Research Illustrates the Strengths of Aprimo MRM Software

Aprimo achieved the highest possible scores in 21 of the criteria Forrester established for the report.

Forrester Research, Inc. evaluated Aprimo alongside 11 other vendors, based on 32 criteria. Aprimo received the highest scores possible in 21 of the criteria, evaluating current offering, strategy, and market presence.

Read this report to learn:

  • The current marketing resource management landscape
  • Why Aprimo is a Leader in Marketing Resource Management software
  • What users love about Aprimo
  • How the Aprimo platform can help you better manage content and content workflows, more effectively collaborate, and much more


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