Align Marketing Initiatives. Unify Your Message. Gain Visibility.

In a typical company, 10 to 20 percent of marketing programs are not aligned with any specific marketing objective. To put it simply, the budget for these programs is being misspent. However, with Aprimo Plan Management, you can avoid squandering precious marketing dollars on campaigns that don’t deliver a clear benefit.

Aprimo Plan Management gives you a central place to organize and approve the marketing programs you intend to run in any given year. You can create briefs for marketing initiatives, and then use business rules to power your workflow for routings and approvals. In addition, you can capture market analysis, marketing plan overviews, and marketing objectives to ensure that all your marketing investments will be aligned to your core strategy.

With Plan Management, you can gain visibility into initiatives across brands and regions for all your marketing channels. You can also eliminate competitive marketing programs across your brands while unifying all programs with your overarching marketing message. Finally, you can align marketing initiatives with your strategic goals and objectives—eliminating marketing spend on non-supportive programs.