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Aprimo frees marketers to do
what they do best -
perform smart marketing.

What We Do

We provide a powerful, agile marketing operations platform that delivers a smarter way for marketers to get more quality campaigns in market - on time and on plan.

How We Do It Request a Demo

Chaos to Order

Aprimo brings order to the chaotic world of marketing by streamlining and simplifying marketing operations.

Our leading marketing operations platform allows marketers to deliver value back to their organization by providing a better way to manage the five marketing essentials:


Align organizations and strategy



Allocate and manage investments



Improve content quality and velocity



Launch local and channel campaigns



Optimize results and experiences


Our History

In 1998, a team of marketers developed a more intelligent way to manage the complexities of marketing operations. We pioneered this industry, and we’ve been leading the category ever since. After 12 years of success, Aprimo was acquired in 2011 by Teradata Corporation. But, the Aprimo brand never left the hearts and minds of our global customers. Aprimo reemerged in 2016 as an independent company with one goal: to raise the value of marketers.

We are back, and the way we do business is back, too: Bold. Passionate. Inspired. Smart.

We are back

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Using Aprimo, our customers have:

Reduced review and approval time by 80%
Increased speed to market by 37%
Reduced development costs by 23%
Increased creative output by 50%